Japan Sports Nutrition Market Size & Outlook, 2023-2030

The sports nutrition market in Japan is expected to reach a projected revenue of US$ 4,156.0 million by 2030. A compound annual growth rate of 7.8% is expected of Japan sports nutrition market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,460.2
Forecast, 2030 (US$M)
$4,156.0
CAGR, 2024 - 2030
7.8%
Report Coverage
Japan

Japan sports nutrition market highlights

  • The Japan sports nutrition market generated a revenue of USD 2,460.2 million in 2023 and is expected to reach USD 4,156.0 million by 2030.
  • The Japan market is expected to grow at a CAGR of 7.8% from 2024 to 2030.
  • In terms of segment, sports supplements was the largest revenue generating product in 2023.
  • Sports Foods is the most lucrative product segment registering the fastest growth during the forecast period.


Sports nutrition market data book summary

Market revenue in 2023USD 2,460.2 million
Market revenue in 2030USD 4,156.0 million
Growth rate7.8% (CAGR from 2023 to 2030)
Largest segmentSports supplements
Fastest growing segmentSports Foods
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products, Weight Loss Product
Key market players worldwideIovate Health Sciences International, Abbott Laboratories, Quest Nutrition, PepsiCo Inc, Mondelez International Inc Class A, The Coca-Cola Company, MusclePharm Corp, The Bountiful Company, Post Holdings Inc, Nestle SA


Other key industry trends

  • In terms of revenue, Japan accounted for 5.4% of the global sports nutrition market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China sports nutrition market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 7,223.5 million by 2030.

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Sports Nutrition Market Companies

Name Profile # Employees HQ Website

Japan sports nutrition market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports nutrition market will help companies and investors design strategic landscapes.


Sports supplements was the largest segment with a revenue share of 54.83% in 2023. Horizon Databook has segmented the Japan sports nutrition market based on sports supplements, sports drinks, sports foods, meal replacement products, weight loss product covering the revenue growth of each sub-segment from 2018 to 2030.


Increasing risk of obesity and growing health & fitness awareness are some of the important factors driving Japanese sports nutrition market. Changing consumer lifestyle and food preferences is also propelling growth of sports nutrition products in Japan. For instance, Japanese women are increasingly preferring an athletic physique.

Moreover, COVID-19 pandemic has increased awareness about health, hygiene, and importance of supplements. Sports nutrition food and supplements are gaining popularity in the country, which is fueling market growth. As per a research study published by Yano Research Institute, the market in Japan registered a growth of 15.3% from 2016 to 2017.

Market players are tapping into niche product segments to gain competitive edge over others. In addition, there are growth opportunities in health drinks space. Sports drinks by Coca-Cola Company and other local brands, including Ito En, Suntory, and Yakult, are leading the market. Favorable government regulations are also promoting development of new products.

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Target buyers of Japan sports nutrition market databook

  • Our clientele includes a mix of sports nutrition market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan sports nutrition market , including forecasts for subscribers. This country databook contains high-level insights into Japan sports nutrition market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan sports nutrition market size, by product, 2018-2030 (US$M)

Japan Sports Nutrition Market Outlook Share, 2023 & 2030 (US$M)

Japan sports nutrition market size, by product, 2018-2030 (US$M)

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