Italy Sports Nutrition Market Size & Outlook, 2023-2030

The sports nutrition market in Italy is expected to reach a projected revenue of US$ 1,553.2 million by 2030. A compound annual growth rate of 7.1% is expected of Italy sports nutrition market from 2024 to 2030.
Revenue, 2023 (US$M)
$962.6
Forecast, 2030 (US$M)
$1,553.2
CAGR, 2024 - 2030
7.1%
Report Coverage
Italy

Italy sports nutrition market highlights

  • The Italy sports nutrition market generated a revenue of USD 962.6 million in 2023 and is expected to reach USD 1,553.2 million by 2030.
  • The Italy market is expected to grow at a CAGR of 7.1% from 2024 to 2030.
  • In terms of segment, sports supplements was the largest revenue generating product in 2023.
  • Sports Foods is the most lucrative product segment registering the fastest growth during the forecast period.


Sports nutrition market data book summary

Market revenue in 2023USD 962.6 million
Market revenue in 2030USD 1,553.2 million
Growth rate7.1% (CAGR from 2023 to 2030)
Largest segmentSports supplements
Fastest growing segmentSports Foods
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products, Weight Loss Product
Key market players worldwideIovate Health Sciences International, Abbott Laboratories, Quest Nutrition, PepsiCo Inc, Mondelez International Inc Class A, The Coca-Cola Company, MusclePharm Corp, The Bountiful Company, Post Holdings Inc, Nestle SA


Other key industry trends

  • In terms of revenue, Italy accounted for 2.1% of the global sports nutrition market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK sports nutrition market is projected to lead the regional market in terms of revenue in 2030.
  • UK is the fastest growing regional market in Europe and is projected to reach USD 2,572.7 million by 2030.

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Sports Nutrition Market Companies

Name Profile # Employees HQ Website

Italy sports nutrition market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports nutrition market will help companies and investors design strategic landscapes.


Sports supplements was the largest segment with a revenue share of 54.94% in 2023. Horizon Databook has segmented the Italy sports nutrition market based on sports supplements, sports drinks, sports foods, meal replacement products, weight loss product covering the revenue growth of each sub-segment from 2018 to 2030.


Although sales of sports nutrition products declined in Italy due to COVID-19 lockdowns, adoption of sports supplements and drinks & food has increased due to rise in health awareness and growing awareness about advantages of these products, which is expected to contribute to market growth in the coming years.

Consumers in Italy are aware about types of sports nutrition products commercially available in the market. Earlier, they focused on buying sports protein products for building muscle, but now awareness about efficacy of these products for energy, recovery, endurance, & strength has also increased.

This has led to rise in demand for products such as sports drinks, supplements & food, which, in turn, is expected to drive market growth. As per percentage of obese population, Italy ranks third among OECD countries. According to Obesity Update 2017 by OECD, over 40% of the population in Italy was overweight in 2016.

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Horizon Databook provides a detailed overview of country-level data and insights on the Italy sports nutrition market , including forecasts for subscribers. This country databook contains high-level insights into Italy sports nutrition market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy sports nutrition market size, by product, 2018-2030 (US$M)

Italy Sports Nutrition Market Outlook Share, 2023 & 2030 (US$M)

Italy sports nutrition market size, by product, 2018-2030 (US$M)

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