New Zealand Sports Equipment Market Size & Outlook

The sports equipment market in New Zealand is expected to reach a projected revenue of US$ 4.9 billion by 2030. A compound annual growth rate of 6.7% is expected of New Zealand sports equipment market from 2022 to 2030.
Revenue, 2021 (US$B)
$2.7
Forecast, 2030 (US$B)
$4.9
CAGR, 2022 - 2030
6.8%
Report Coverage
New Zealand

New Zealand sports equipment market highlights

  • The New Zealand sports equipment market generated a revenue of USD 2.7 billion in 2021 and is expected to reach USD 4.9 billion by 2030.
  • The New Zealand market is expected to grow at a CAGR of 6.7% from 2022 to 2030.
  • In terms of segment, ball games was the largest revenue generating product in 2021.
  • Fitness/Strength Equipment is the most lucrative product segment registering the fastest growth during the forecast period.


Sports equipment market data book summary

Market revenue in 2021USD 2.7 billion
Market revenue in 2030USD 4.9 billion
Growth rate6.7% (CAGR from 2021 to 2030)
Largest segmentBall games
Fastest growing segmentFitness/Strength Equipment
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationBall Over Net Games, Ball Games, Fitness/Strength Equipment, Athletic Training Equipment
Key market players worldwideAdidas AG, Amer Sports Inc, Topgolf Callaway Brands Corp, Sumitomo Rubber Industries Ltd, Nike Inc Class B, Puma SE, Mizuno Corp, Frasers Group PLC, Under Armour Inc Class A, Yonex Co Ltd


Other key industry trends

  • In terms of revenue, New Zealand accounted for 0.8% of the global sports equipment market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China sports equipment market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 38.7 billion by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Sports Equipment Market Companies

Name Profile # Employees HQ Website

New Zealand sports equipment market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports equipment market will help companies and investors design strategic landscapes.


Ball games was the largest segment with a revenue share of 33.33% in 2021. Horizon Databook has segmented the New Zealand sports equipment market based on ball over net games, ball games, fitness/strength equipment, athletic training equipment covering the revenue growth of each sub-segment from 2017 to 2030.


In New Zealand, interest in sports and overall participation have been increasing in recent years, driven by a range of factors. The success of national sports teams on the international stage, as well as the increased participation of both men and women in various formats of outdoor sports, including international football, cricket, and rugby leagues, is one of the main drivers for the sports equipment market in New Zealand. 

According to the New Zealand Secondary School Sports Council's 2021 census, football was the fifth-most popular sport in the country at the high school level, with 20,787 participants. Also, hockey, athletics, and cricket are witnessing a rise in the number of participants. 

Another factor contributing to the increased popularity of sports in New Zealand is the growing emphasis on health and fitness. Citizens understand the importance of regular exercise and physical activity, and different sports provide a fun and engaging way to stay active and healthy.

Reasons to subscribe to New Zealand sports equipment market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of New Zealand sports equipment market databook

  • Our clientele includes a mix of sports equipment market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the New Zealand sports equipment market , including forecasts for subscribers. This country databook contains high-level insights into New Zealand sports equipment market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

New Zealand sports equipment market size, by product, 2017-2030 (US$B)

New Zealand Sports Equipment Market Outlook Share, 2021 & 2030 (US$B)

New Zealand sports equipment market size, by product, 2017-2030 (US$B)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more