Japan Sports Equipment Market Size & Outlook, 2021-2030

The sports equipment market in Japan is expected to reach a projected revenue of US$ 25.4 billion by 2030. A compound annual growth rate of 6.9% is expected of Japan sports equipment market from 2022 to 2030.
Revenue, 2021 (US$B)
$13.9
Forecast, 2030 (US$B)
$25.4
CAGR, 2022 - 2030
6.9%
Report Coverage
Japan

Japan sports equipment market highlights

  • The Japan sports equipment market generated a revenue of USD 13.9 billion in 2021 and is expected to reach USD 25.4 billion by 2030.
  • The Japan market is expected to grow at a CAGR of 6.9% from 2022 to 2030.
  • In terms of segment, ball games was the largest revenue generating product in 2021.
  • Fitness/Strength Equipment is the most lucrative product segment registering the fastest growth during the forecast period.


Sports equipment market data book summary

Market revenue in 2021USD 13.9 billion
Market revenue in 2030USD 25.4 billion
Growth rate6.9% (CAGR from 2021 to 2030)
Largest segmentBall games
Fastest growing segmentFitness/Strength Equipment
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationBall Over Net Games, Ball Games, Fitness/Strength Equipment, Athletic Training Equipment
Key market players worldwideAdidas AG, Amer Sports Inc, Topgolf Callaway Brands Corp, Sumitomo Rubber Industries Ltd, Nike Inc Class B, Puma SE, Mizuno Corp, Frasers Group PLC, Under Armour Inc Class A, Yonex Co Ltd


Other key industry trends

  • In terms of revenue, Japan accounted for 4.2% of the global sports equipment market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China sports equipment market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 38.7 billion by 2030.

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Sports Equipment Market Companies

Name Profile # Employees HQ Website

Japan sports equipment market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports equipment market will help companies and investors design strategic landscapes.


Ball games was the largest segment with a revenue share of 33.81% in 2021. Horizon Databook has segmented the Japan sports equipment market based on ball over net games, ball games, fitness/strength equipment, athletic training equipment covering the revenue growth of each sub-segment from 2017 to 2030.


According to a twice-yearly survey conducted in Japan by Japan Sports Association, more than 73 percent of Japanese citizens engaged in sports at least once in 2020. In addition, the Japan Sports Agency reports that around 30% of individuals between the ages of 20 and 40 participate in sports, while 42.5% of adults in Japan engage in sport-related activities more than once a week. 

Further, Japan has a population of 40 percent of millennials, who tend to participate in more leisure activities, including sports. With the growing disposable income, it provides a significant market for sports equipment. Being forced to stay at home, Japanese people have developed a keen understanding of the value of sports and increased their participation in them. 

People are running, walking, and bicycling since gyms are no longer open to avoid enclosed spaces. According to an independent survey, most Japanese people enjoy cycling, outdoor sports, or exercising at home to reduce stress.

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Target buyers of Japan sports equipment market databook

  • Our clientele includes a mix of sports equipment market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan sports equipment market , including forecasts for subscribers. This country databook contains high-level insights into Japan sports equipment market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Japan sports equipment market size, by product, 2017-2030 (US$B)

Japan Sports Equipment Market Outlook Share, 2021 & 2030 (US$B)

Japan sports equipment market size, by product, 2017-2030 (US$B)

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