North America Software As A Service (saas) Market Size & Outlook

The software as a service (saas) market in North America is expected to reach a projected revenue of US$ 350,631.2 million by 2030. A compound annual growth rate of 11.3% is expected of North America software as a service (saas) market from 2025 to 2030.
Revenue, 2024 (US$M)
$177,262.5
Forecast, 2030 (US$M)
$350,631.2
CAGR, 2025 - 2030
11.3%
Report Coverage
North America

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North America software as a service (saas) market, 2018-2030 (US$M)

North America software as a service (saas) market, 2018-2030 (US$M)

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North America software as a service (saas) market highlights

  • The North America software as a service (saas) market generated a revenue of USD 177,262.5 million in 2024.
  • The market is expected to grow at a CAGR of 11.3% from 2025 to 2030.
  • In terms of segment, software was the largest revenue generating component in 2024.
  • Software is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.

North America data book summary

Market revenue in 2024USD 177,262.5 million
Market revenue in 2030USD 350,631.2 million
Growth rate11.3% (CAGR from 2025 to 2030)
Largest segmentSoftware
Fastest growing segmentSoftware
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Services
Key market players worldwideIntel Corp, Broadcom Inc, Trend Micro Inc, Cisco Systems Inc, Zscaler Inc, Lookout, Radware Ltd, Adobe Inc, Microsoft Corp, Alibaba Group Holding Ltd ADR, International Business Machines Corp, Salesforce Inc, Oracle Corp, SAP SE, Rackspace Technology Inc Ordinary Shares, VMware, Atlassian Corp A, ServiceNow Inc

Other key industry trends

  • In terms of revenue, North America region accounted for 44.4% of the global software as a service (saas) market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 200,711.8 million by 2030.

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Software As A Service (SaaS) Market Companies

Name Profile # Employees HQ Website
Atlassian Corp A View profile 10726 341 George Street, Level 6, Sydney, NSW, Australia, 2000 https://www.atlassian.com
Radware Ltd View profile 1218 22 Raoul Wallenberg Street, Tel Aviv, Israel, 6971917 https://www.radware.com
Lookout View profile 501-1000 San Francisco, California, United States, North America http://www.lookout.com
Zscaler Inc View profile 5962 120 Holger Way, San Jose, CA, United States, 95134 https://www.zscaler.com
Rackspace Technology Inc Ordinary Shares View profile 5800 19122 US Highway 281 North, Suite 128, San Antonio, TX, United States, 78258 https://www.rackspace.com
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
ServiceNow Inc View profile 22668 2225 Lawson Lane, Santa Clara, CA, United States, 95054 https://www.servicenow.com
Trend Micro Inc View profile 7432 Shibuya-ku, 2-1-1 Shinjuku Maynds Tower, Yoyogi, Tokyo, Japan, 151-0053 http://www.trendmicro.co.jp
VMware View profile 10001+ Palo Alto, California, United States, North America https://www.vmware.com
Alibaba Group Holding Ltd ADR View profile 204891 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, https://www.alibabagroup.com
Cisco Systems Inc View profile 84900 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 https://www.cisco.com
Adobe Inc View profile 29945 345 Park Avenue, San Jose, CA, United States, 95110-2704 https://www.adobe.com
SAP SE View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
Broadcom Inc View profile 20000 3421 Hillview Avenue, Palo Alto, CA, United States, 94304 https://www.broadcom.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Intel Corp View profile 124800 2200 Mission College Boulevard, Santa Clara, CA, United States, 95054-1549 https://www.intel.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com

North America software as a service (saas) market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to software as a service (saas) market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 98.99% in 2024. Horizon Databook has segmented the North America software as a service (saas) market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.


Software as a Service (SaaS) is a rapidly growing industry in North America, with many developments emerging in recent years. Cloud-based software solutions have become increasingly popular in North America due to their scalability, cost-effectiveness, and ease of use.


Companies increasingly turn to cloud-based SaaS solutions for their business needs, including customer relationship management (CRM), human resources management, and accounting. Further, SaaS providers are increasingly integrating their software with other platforms to offer a more comprehensive suite of services.


This includes integrations with other SaaS providers and on-premises software and legacy systems. With the increasing use of mobile devices, SaaS providers prioritize developing mobile-first solutions. This includes developing mobile apps, optimizing software for mobile browsers, and ensuring seamless user experience across all devices.

Reasons to subscribe to North America software as a service (saas) market databook:

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Target buyers of North America software as a service (saas) market databook

  • Our clientele includes a mix of software as a service (saas) market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America software as a service (saas) market , including forecasts for subscribers. This continent databook contains high-level insights into North America software as a service (saas) market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America software as a service (saas) market size, by country, 2018-2030 (US$M)

North America Software As A Service (SaaS) Market Outlook Share, 2024 & 2030 (US$M)

North America software as a service (saas) market size, by country, 2018-2030 (US$M)

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