Australia Software As A Service (saas) Market Size & Outlook

The software as a service (saas) market in Australia is expected to reach a projected revenue of US$ 19,870.5 million by 2030. A compound annual growth rate of 10.1% is expected of Australia software as a service (saas) market from 2025 to 2030.
Revenue, 2024 (US$M)
$10,662.1
Forecast, 2030 (US$M)
$19,870.5
CAGR, 2025 - 2030
10.1%
Report Coverage
Australia

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Australia software as a service (saas) market, 2018-2030 (US$M)

Australia software as a service (saas) market, 2018-2030 (US$M)

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Australia software as a service (saas) market highlights

  • The Australia software as a service (saas) market generated a revenue of USD 10,662.1 million in 2024 and is expected to reach USD 19,870.5 million by 2030.
  • The Australia market is expected to grow at a CAGR of 10.1% from 2025 to 2030.
  • In terms of segment, software was the largest revenue generating component in 2024.
  • Software is the most lucrative component segment registering the fastest growth during the forecast period.

Software as a service (saas) market data book summary

Market revenue in 2024USD 10,662.1 million
Market revenue in 2030USD 19,870.5 million
Growth rate10.1% (CAGR from 2025 to 2030)
Largest segmentSoftware
Fastest growing segmentSoftware
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Services
Key market players worldwideIntel Corp, Broadcom Inc, Trend Micro Inc, Cisco Systems Inc, Zscaler Inc, Lookout, Radware Ltd, Adobe Inc, Microsoft Corp, Alibaba Group Holding Ltd ADR, International Business Machines Corp, Salesforce Inc, Oracle Corp, SAP SE, Rackspace Technology Inc Ordinary Shares, VMware, Atlassian Corp A, ServiceNow Inc

Other key industry trends

  • In terms of revenue, Australia accounted for 2.7% of the global software as a service (saas) market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China software as a service (saas) market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 37,332.4 million by 2030.

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Software As A Service (SaaS) Market Companies

Name Profile # Employees HQ Website
Atlassian Corp A View profile 10726 341 George Street, Level 6, Sydney, NSW, Australia, 2000 https://www.atlassian.com
Radware Ltd View profile 1218 22 Raoul Wallenberg Street, Tel Aviv, Israel, 6971917 https://www.radware.com
Lookout View profile 501-1000 San Francisco, California, United States, North America http://www.lookout.com
Zscaler Inc View profile 5962 120 Holger Way, San Jose, CA, United States, 95134 https://www.zscaler.com
Rackspace Technology Inc Ordinary Shares View profile 5800 19122 US Highway 281 North, Suite 128, San Antonio, TX, United States, 78258 https://www.rackspace.com
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
ServiceNow Inc View profile 22668 2225 Lawson Lane, Santa Clara, CA, United States, 95054 https://www.servicenow.com
Trend Micro Inc View profile 7432 Shibuya-ku, 2-1-1 Shinjuku Maynds Tower, Yoyogi, Tokyo, Japan, 151-0053 http://www.trendmicro.co.jp
VMware View profile 10001+ Palo Alto, California, United States, North America https://www.vmware.com
Alibaba Group Holding Ltd ADR View profile 204891 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, https://www.alibabagroup.com
Cisco Systems Inc View profile 84900 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 https://www.cisco.com
Adobe Inc View profile 29945 345 Park Avenue, San Jose, CA, United States, 95110-2704 https://www.adobe.com
SAP SE View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
Broadcom Inc View profile 20000 3421 Hillview Avenue, Palo Alto, CA, United States, 94304 https://www.broadcom.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Intel Corp View profile 124800 2200 Mission College Boulevard, Santa Clara, CA, United States, 95054-1549 https://www.intel.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com

Australia software as a service (saas) market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to software as a service (saas) market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 97.62% in 2024. Horizon Databook has segmented the Australia software as a service (saas) market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.


Australia is still at the beginning of its cloud journey regarding the share of businesses using cloud services and the sophistication of their use. As these grow, cloud-based innovation will significantly impact businesses across the Australian economy.


Software-as-a-service (SaaS) accounts for nearly fifty percent of the total cloud market in the country. Hyperscale providers such as Amazon Web Services (AWS) have increased their foothold in the region with its new local zones in Brisbane, Auckland, and Perth, and Microsoft’s data center development in New Zealand, adding to the three that are presently functioning in Australia.


For instance, in June 2022, Directive, a global SaaS serving performance marketing agency, announced plans to expand its global footprint to include Australia. This expansion enables the company to provide localized assistance for its existing clients in numerous international markets.

Reasons to subscribe to Australia software as a service (saas) market databook:

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Target buyers of Australia software as a service (saas) market databook

  • Our clientele includes a mix of software as a service (saas) market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the Australia software as a service (saas) market , including forecasts for subscribers. This country databook contains high-level insights into Australia software as a service (saas) market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Australia software as a service (saas) market size, by deployment, 2018-2030 (US$M)

Australia Software As A Service (SaaS) Market Outlook Share, 2024 & 2030 (US$M)

Australia software as a service (saas) market size, by deployment, 2018-2030 (US$M)

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