South Africa Social Media Analytics Market Size & Outlook
South Africa social media analytics market, 2017-2030 (US$M)
Related Markets
South Africa social media analytics market highlights
- The South Africa social media analytics market generated a revenue of USD 145.1 million in 2023 and is expected to reach USD 554.5 million by 2030.
- The South Africa market is expected to grow at a CAGR of 21.1% from 2024 to 2030.
- In terms of segment, solution was the largest revenue generating type in 2023.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
Social media analytics market data book summary
| Market revenue in 2023 | USD 145.1 million |
| Market revenue in 2030 | USD 554.5 million |
| Growth rate | 21.1% (CAGR from 2023 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Hootsuite, International Business Machines Corp, NetBase Solutions, Oracle Corp, Salesforce Inc, Sprout Social Inc Class A, Sprinklr Inc Class A, Ipsos SA |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.8% of the global social media analytics market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, Saudi Arabia social media analytics market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 1,038.6 million by 2030.
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Social Media Analytics Market Scope
Social Media Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
South Africa social media analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 58.3% in 2023. Horizon Databook has segmented the South Africa social media analytics market based on solution, services covering the revenue growth of each sub-segment from 2017 to 2030.
- South Africa Social Media Analytics Type Outlook (Revenue, USD Million, 2017-2030)
- Solution
- Services
- South Africa Social Media Analytics Technology Outlook (Revenue, USD Million, 2017-2030)
- Sentiment Analysis
- Competitive Analysis
- Hashtag Analysis
- Dashboard & Visualization
- Others
- South Africa Social Media Analytics Application Outlook (Revenue, USD Million, 2017-2030)
- Sales and marketing management
- Customer experience management
- Competitive intelligence
- Risk management and fraud detection
- Public safety and law inforcement
- Others
- South Africa Social Media Analytics Analytics Type Outlook (Revenue, USD Million, 2017-2030)
- Predictive Analytics
- Prescriptive Analytics
- Diagonostic Analytic
- Descriptive Analytics
- South Africa Social Media Analytics Verticals Outlook (Revenue, USD Million, 2017-2030)
- BFSI
- IT And Telecommunications
- Retail and Consumer Goods
- Healthcare and Lifesciences
- Government and Public Sector
- Media And Entertainment
- Travel and Hospitality
- Others
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Target buyers of South Africa social media analytics market databook
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Our clientele includes a mix of social media analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa social media analytics market , including forecasts for subscribers. This country databook contains high-level insights into South Africa social media analytics market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
South Africa social media analytics market size, by type, 2017-2030 (US$M)
South Africa Social Media Analytics Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
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