Mexico Social Media Analytics Market Size & Outlook

The social media analytics market in Mexico is expected to reach a projected revenue of US$ 1,201.1 million by 2030. A compound annual growth rate of 27% is expected of Mexico social media analytics market from 2024 to 2030.
Revenue, 2023 (US$M)
$225.7
Forecast, 2030 (US$M)
$1,201.1
CAGR, 2024 - 2030
27%
Report Coverage
Mexico

Mexico social media analytics market highlights

  • The Mexico social media analytics market generated a revenue of USD 225.7 million in 2023 and is expected to reach USD 1,201.1 million by 2030.
  • The Mexico market is expected to grow at a CAGR of 27% from 2024 to 2030.
  • In terms of segment, solution was the largest revenue generating type in 2023.
  • Services is the most lucrative type segment registering the fastest growth during the forecast period.

Social media analytics market data book summary

Market revenue in 2023USD 225.7 million
Market revenue in 2030USD 1,201.1 million
Growth rate27% (CAGR from 2023 to 2030)
Largest segmentSolution
Fastest growing segmentServices
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services
Key market players worldwideAdobe Inc, Hootsuite, International Business Machines Corp, NetBase Solutions, Oracle Corp, Salesforce Inc, Sprout Social Inc Class A, Sprinklr Inc Class A, Ipsos SA

Other key industry trends

  • In terms of revenue, Mexico accounted for 2.8% of the global social media analytics market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil social media analytics market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 1,990.0 million by 2030.

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Social Media Analytics Market Companies

Name Profile # Employees HQ Website

Mexico social media analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media analytics market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 58.31% in 2023. Horizon Databook has segmented the Mexico social media analytics market based on solution, services covering the revenue growth of each sub-segment from 2017 to 2030.


  • Mexico Social Media Analytics Type Outlook (Revenue, USD Million, 2017-2030)
    • Solution
    • Services
  • Mexico Social Media Analytics Technology Outlook (Revenue, USD Million, 2017-2030)
    • Sentiment Analysis
    • Competitive Analysis
    • Hashtag Analysis
    • Dashboard & Visualization
    • Others
  • Mexico Social Media Analytics Application Outlook (Revenue, USD Million, 2017-2030)
    • Sales and marketing management
    • Customer experience management
    • Competitive intelligence
    • Risk management and fraud detection
    • Public safety and law inforcement
    • Others
  • Mexico Social Media Analytics Analytics Type Outlook (Revenue, USD Million, 2017-2030)
    • Predictive Analytics
    • Prescriptive Analytics
    • Diagonostic Analytic
    • Descriptive Analytics
  • Mexico Social Media Analytics Verticals Outlook (Revenue, USD Million, 2017-2030)
    • BFSI
    • IT And Telecommunications
    • Retail and Consumer Goods
    • Healthcare and Lifesciences
    • Government and Public Sector
    • Media And Entertainment
    • Travel and Hospitality
    • Others

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Target buyers of Mexico social media analytics market databook

  • Our clientele includes a mix of social media analytics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Mexico social media analytics market , including forecasts for subscribers. This country databook contains high-level insights into Mexico social media analytics market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Mexico social media analytics market size, by type, 2017-2030 (US$M)

Mexico Social Media Analytics Market Outlook Share, 2023 & 2030 (US$M)

Mexico social media analytics market size, by type, 2017-2030 (US$M)

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