Middle East & Africa Social Media Analytics Market Size & Outlook
Middle East & Africa social media analytics market, 2017-2030 (US$M)
Related Markets
MEA social media analytics market highlights
- The MEA social media analytics market generated a revenue of USD 849.3 million in 2023.
- The market is expected to grow at a CAGR of 20.6% from 2024 to 2030.
- In terms of segment, solution was the largest revenue generating type in 2023.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, UAE is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 849.3 million |
| Market revenue in 2030 | USD 3,158.5 million |
| Growth rate | 20.6% (CAGR from 2023 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Hootsuite, International Business Machines Corp, NetBase Solutions, Oracle Corp, Salesforce Inc, Sprout Social Inc Class A, Sprinklr Inc Class A, Ipsos SA |
Other key industry trends
- In terms of revenue, MEA region accounted for 10.5% of the global social media analytics market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 16,380.2 million by 2030.
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Social Media Analytics Market Scope
Social Media Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Middle East & Africa social media analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 58.31% in 2023. Horizon Databook has segmented the Middle East & Africa social media analytics market based on solution, services covering the revenue growth of each sub-segment from 2017 to 2030.
- Middle East & Africa Social Media Analytics Type Outlook (Revenue, USD Million, 2017-2030)
- Solution
- Services
- Middle East & Africa Social Media Analytics Technology Outlook (Revenue, USD Million, 2017-2030)
- Sentiment Analysis
- Competitive Analysis
- Hashtag Analysis
- Dashboard & Visualization
- Others
- Middle East & Africa Social Media Analytics Application Outlook (Revenue, USD Million, 2017-2030)
- Sales and marketing management
- Customer experience management
- Competitive intelligence
- Risk management and fraud detection
- Public safety and law inforcement
- Others
- Middle East & Africa Social Media Analytics Analytics Type Outlook (Revenue, USD Million, 2017-2030)
- Predictive Analytics
- Prescriptive Analytics
- Diagonostic Analytic
- Descriptive Analytics
- Middle East & Africa Social Media Analytics Verticals Outlook (Revenue, USD Million, 2017-2030)
- BFSI
- IT And Telecommunications
- Retail and Consumer Goods
- Healthcare and Lifesciences
- Government and Public Sector
- Media And Entertainment
- Travel and Hospitality
- Others
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Target buyers of Middle East & Africa social media analytics market databook
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Our clientele includes a mix of social media analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa social media analytics market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa social media analytics market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
MEA social media analytics market size, by country, 2017-2030 (US$M)
Middle East & Africa Social Media Analytics Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
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