Australia Social Media Analytics Market Size & Outlook

The social media analytics market in Australia is expected to reach a projected revenue of US$ 1,034.0 million by 2030. A compound annual growth rate of 36.7% is expected of Australia social media analytics market from 2024 to 2030.
Revenue, 2023 (US$M)
$116.1
Forecast, 2030 (US$M)
$1,034.0
CAGR, 2024 - 2030
36.7%
Report Coverage
Australia

Australia social media analytics market highlights

  • The Australia social media analytics market generated a revenue of USD 116.1 million in 2023 and is expected to reach USD 1,034.0 million by 2030.
  • The Australia market is expected to grow at a CAGR of 36.7% from 2024 to 2030.
  • In terms of segment, solution was the largest revenue generating type in 2023.
  • Services is the most lucrative type segment registering the fastest growth during the forecast period.

Social media analytics market data book summary

Market revenue in 2023USD 116.1 million
Market revenue in 2030USD 1,034.0 million
Growth rate36.7% (CAGR from 2023 to 2030)
Largest segmentSolution
Fastest growing segmentServices
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services
Key market players worldwideAdobe Inc, Hootsuite, International Business Machines Corp, NetBase Solutions, Oracle Corp, Salesforce Inc, Sprout Social Inc Class A, Sprinklr Inc Class A, Ipsos SA

Other key industry trends

  • In terms of revenue, Australia accounted for 1.4% of the global social media analytics market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China social media analytics market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 4,287.2 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Social Media Analytics Market Scope

Social media analytics market segmentation & scope
Solution
Services
Sentiment Analysis
Competitive Analysis
Hashtag Analysis
Dashboard & Visualization
Others
Sales and marketing management
Customer experience management
Competitive intelligence
Risk management and fraud detection
Public safety and law inforcement
Others
Predictive Analytics
Prescriptive Analytics
Diagonostic Analytic
Descriptive Analytics
BFSI
IT And Telecommunications
Retail and Consumer Goods
Healthcare and Lifesciences
Government and Public Sector
Media And Entertainment
Travel and Hospitality
Others

Social Media Analytics Market Companies

Name Profile # Employees HQ Website

Australia social media analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media analytics market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 58.31% in 2023. Horizon Databook has segmented the Australia social media analytics market based on solution, services covering the revenue growth of each sub-segment from 2017 to 2030.


  • Australia Social Media Analytics Type Outlook (Revenue, USD Million, 2017-2030)
    • Solution
    • Services
  • Australia Social Media Analytics Technology Outlook (Revenue, USD Million, 2017-2030)
    • Sentiment Analysis
    • Competitive Analysis
    • Hashtag Analysis
    • Dashboard & Visualization
    • Others
  • Australia Social Media Analytics Application Outlook (Revenue, USD Million, 2017-2030)
    • Sales and marketing management
    • Customer experience management
    • Competitive intelligence
    • Risk management and fraud detection
    • Public safety and law inforcement
    • Others
  • Australia Social Media Analytics Analytics Type Outlook (Revenue, USD Million, 2017-2030)
    • Predictive Analytics
    • Prescriptive Analytics
    • Diagonostic Analytic
    • Descriptive Analytics
  • Australia Social Media Analytics Verticals Outlook (Revenue, USD Million, 2017-2030)
    • BFSI
    • IT And Telecommunications
    • Retail and Consumer Goods
    • Healthcare and Lifesciences
    • Government and Public Sector
    • Media And Entertainment
    • Travel and Hospitality
    • Others

Reasons to subscribe to Australia social media analytics market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Australia social media analytics market databook

  • Our clientele includes a mix of social media analytics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Australia social media analytics market , including forecasts for subscribers. This country databook contains high-level insights into Australia social media analytics market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Australia social media analytics market size, by type, 2017-2030 (US$M)

Australia Social Media Analytics Market Outlook Share, 2023 & 2030 (US$M)

Australia social media analytics market size, by type, 2017-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more