UK Snus Market Size & Outlook, 2023-2030

The snus market in UK is expected to reach a projected revenue of US$ 128.1 million by 2030. A compound annual growth rate of 4.8% is expected of UK snus market from 2024 to 2030.
Revenue, 2023 (US$M)
$92.5
Forecast, 2030 (US$M)
$128.1
CAGR, 2024 - 2030
4.8%
Report Coverage
UK

UK snus market highlights

  • The UK snus market generated a revenue of USD 92.5 million in 2023 and is expected to reach USD 128.1 million by 2030.
  • The UK market is expected to grow at a CAGR of 4.8% from 2024 to 2030.
  • In terms of segment, portion was the largest revenue generating product in 2023.
  • Portion is the most lucrative product segment registering the fastest growth during the forecast period.


Snus market data book summary

Market revenue in 2023USD 92.5 million
Market revenue in 2030USD 128.1 million
Growth rate4.8% (CAGR from 2023 to 2030)
Largest segmentPortion
Fastest growing segmentPortion
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLoose, Portion
Key market players worldwideAltria Group Inc, Swedish Match, British American Tobacco, GN Tobacco, snuscentral, Skruf Snus


Other key industry trends

  • In terms of revenue, UK accounted for 3.1% of the global snus market in 2023.
  • Country-wise, Sweden is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Sweden snus market is projected to lead the regional market in terms of revenue in 2030.
  • Norway is the fastest growing regional market in Europe and is projected to reach USD 56.8 million by 2030.

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Snus Market Companies

Name Profile # Employees HQ Website

UK snus market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to snus market will help companies and investors design strategic landscapes.


Portion was the largest segment with a revenue share of 84.11% in 2023. Horizon Databook has segmented the UK snus market based on loose, portion covering the revenue growth of each sub-segment from 2018 to 2030.


Snus sales are prohibited in the U.K. and European Union countries, with the exception of Sweden. However, the consumption of snus remains legal and does not violate any anti-doping regulations. Changing social norms and cultural attitudes toward tobacco use have contributed to the growth of the snus market. 

As smoking bans become more widespread and societal attitudes toward smoking evolve, individuals are increasingly turning to smokeless alternatives like snus as a socially acceptable way to satisfy their nicotine cravings.

However, in September 2023, The Professional Footballers’ Association (PFA) and Loughborough University conducted a research study on the use of snus in football. Snus is linked to health issues, but some users find it calming. 

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Target buyers of UK snus market databook

  • Our clientele includes a mix of snus market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the UK snus market , including forecasts for subscribers. This country databook contains high-level insights into UK snus market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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UK snus market size, by product, 2018-2030 (US$M)

UK Snus Market Outlook Share, 2023 & 2030 (US$M)

UK snus market size, by product, 2018-2030 (US$M)

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