Sweden Snus Market Size & Outlook, 2023-2030

The snus market in Sweden is expected to reach a projected revenue of US$ 1,876.8 million by 2030. A compound annual growth rate of 3.1% is expected of Sweden snus market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,517.7
Forecast, 2030 (US$M)
$1,876.8
CAGR, 2024 - 2030
3.1%
Report Coverage
Sweden

Sweden snus market highlights

  • The Sweden snus market generated a revenue of USD 1,517.7 million in 2023 and is expected to reach USD 1,876.8 million by 2030.
  • The Sweden market is expected to grow at a CAGR of 3.1% from 2024 to 2030.
  • In terms of segment, portion was the largest revenue generating product in 2023.
  • Loose is the most lucrative product segment registering the fastest growth during the forecast period.


Snus market data book summary

Market revenue in 2023USD 1,517.7 million
Market revenue in 2030USD 1,876.8 million
Growth rate3.1% (CAGR from 2023 to 2030)
Largest segmentPortion
Fastest growing segmentLoose
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLoose, Portion
Key market players worldwideAltria Group Inc, Swedish Match, British American Tobacco, GN Tobacco, snuscentral, Skruf Snus


Other key industry trends

  • In terms of revenue, Sweden accounted for 50.5% of the global snus market in 2023.
  • Country-wise, Sweden is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Sweden snus market is projected to lead the regional market in terms of revenue in 2030.
  • Norway is the fastest growing regional market in Europe and is projected to reach USD 56.8 million by 2030.

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Snus Market Companies

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Sweden snus market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to snus market will help companies and investors design strategic landscapes.


Portion was the largest segment with a revenue share of 83.31% in 2023. Horizon Databook has segmented the Sweden snus market based on loose, portion covering the revenue growth of each sub-segment from 2018 to 2030.


According to the National Public Health Survey 2022, the prevalence of adult daily snus usage in Sweden is 13.8%, with a gender disparity where 7.2% of females and 20.2% of males use snus daily. Snus enjoys a regulatory status that permits its sale and consumption as it is regulated as a consumer product in the country. 

The product is legally purchasable online, usable, and importable for personal use, adhering to specified regulations. In addition, snus products are actively marketed, with packaging required to display health warnings and sales restricted to individuals aged 18 and above. There are no restrictions on flavor range or nicotine content.

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Target buyers of Sweden snus market databook

  • Our clientele includes a mix of snus market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Sweden snus market , including forecasts for subscribers. This country databook contains high-level insights into Sweden snus market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Sweden snus market size, by product, 2018-2030 (US$M)

Sweden Snus Market Outlook Share, 2023 & 2030 (US$M)

Sweden snus market size, by product, 2018-2030 (US$M)

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