South Africa Snus Market Size & Outlook, 2023-2030

The snus market in South Africa is expected to reach a projected revenue of US$ 46.7 million by 2030. A compound annual growth rate of 8.2% is expected of South Africa snus market from 2024 to 2030.
Revenue, 2023 (US$M)
$26.9
Forecast, 2030 (US$M)
$46.7
CAGR, 2024 - 2030
8.2%
Report Coverage
South Africa

South Africa snus market highlights

  • The South Africa snus market generated a revenue of USD 26.9 million in 2023 and is expected to reach USD 46.7 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 8.2% from 2024 to 2030.
  • In terms of segment, portion was the largest revenue generating product in 2023.
  • Portion is the most lucrative product segment registering the fastest growth during the forecast period.


Snus market data book summary

Market revenue in 2023USD 26.9 million
Market revenue in 2030USD 46.7 million
Growth rate8.2% (CAGR from 2023 to 2030)
Largest segmentPortion
Fastest growing segmentPortion
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLoose, Portion
Key market players worldwideAltria Group Inc, Swedish Match, British American Tobacco, GN Tobacco, snuscentral, Skruf Snus


Other key industry trends

  • In terms of revenue, South Africa accounted for 0.9% of the global snus market in 2023.
  • Country-wise, Sweden is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa snus market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 46.7 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Snus Market Companies

Name Profile # Employees HQ Website

South Africa snus market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to snus market will help companies and investors design strategic landscapes.


Portion was the largest segment with a revenue share of 82.53% in 2023. Horizon Databook has segmented the South Africa snus market based on loose, portion covering the revenue growth of each sub-segment from 2018 to 2030.


According to the Global State of Tobacco Harm Reduction, like Brazil, snus is legal in Argentina and also marketed in the country. Snus, a smokeless tobacco product, is often perceived as a safer alternative to cigarettes due to its lower risk of causing lung cancer and respiratory issues. 

As more Argentinians become health-conscious, they may be seeking alternatives to smoking; snus could fill that niche. According to the Foundation for a Smoke-Free World, as of 2022, approximately 8.2 million adults aged 15 and above in Argentina used tobacco products. 

This makes Argentina the 24th country globally and the 4th within the WHO Americas Region in terms of tobacco user numbers. This bodes well for the snus market.

Reasons to subscribe to South Africa snus market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of South Africa snus market databook

  • Our clientele includes a mix of snus market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the South Africa snus market , including forecasts for subscribers. This country databook contains high-level insights into South Africa snus market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

South Africa snus market size, by product, 2018-2030 (US$M)

South Africa Snus Market Outlook Share, 2023 & 2030 (US$M)

South Africa snus market size, by product, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more