North America Snus Market Size & Outlook, 2023-2030

The snus market in North America is expected to reach a projected revenue of US$ 1,103.3 million by 2030. A compound annual growth rate of 6.1% is expected of North America snus market from 2024 to 2030.
Revenue, 2023 (US$M)
$730.1
Forecast, 2030 (US$M)
$1,103.3
CAGR, 2024 - 2030
6.1%
Report Coverage
North America

North America snus market highlights

  • The North America snus market generated a revenue of USD 730.1 million in 2023.
  • The market is expected to grow at a CAGR of 6.1% from 2024 to 2030.
  • In terms of segment, portion was the largest revenue generating product in 2023.
  • Portion is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 730.1 million
Market revenue in 2030USD 1,103.3 million
Growth rate6.1% (CAGR from 2023 to 2030)
Largest segmentPortion
Fastest growing segmentPortion
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLoose, Portion
Key market players worldwideAltria Group Inc, Swedish Match, British American Tobacco, GN Tobacco, snuscentral, Skruf Snus


Other key industry trends

  • In terms of revenue, North America region accounted for 24.3% of the global snus market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 121.4 million by 2030.

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Snus Market Companies

Name Profile # Employees HQ Website

North America snus market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to snus market will help companies and investors design strategic landscapes.


Portion was the largest segment with a revenue share of 82.65% in 2023. Horizon Databook has segmented the North America snus market based on loose, portion covering the revenue growth of each sub-segment from 2018 to 2030.


There’s a growing trend towards harm reduction among tobacco users. Snus is often perceived as a less harmful alternative to traditional cigarettes due to its smoke-free nature. As more individuals seek ways to reduce their tobacco-related health risks.

The demand for snus as a potentially safer alternative has increased. Moreover, the convenience and discretion offered by snus appeal to consumers, particularly in regions where smoking restrictions are stringent. 

Snus can be used discreetly without the need for spitting, making it more socially acceptable in public settings. This aspect has contributed to its popularity among individuals who want to use tobacco without the social stigma or inconvenience associated with smoking.

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Target buyers of North America snus market databook

  • Our clientele includes a mix of snus market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America snus market , including forecasts for subscribers. This continent databook contains high-level insights into North America snus market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America snus market size, by country, 2018-2030 (US$M)

North America Snus Market Outlook Share, 2023 & 2030 (US$M)

North America snus market size, by country, 2018-2030 (US$M)

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