Latin America Snus Market Size & Outlook, 2023-2030

The snus market in Latin America is expected to reach a projected revenue of US$ 82.4 million by 2030. A compound annual growth rate of 6.4% is expected of Latin America snus market from 2024 to 2030.
Revenue, 2023 (US$M)
$53.5
Forecast, 2030 (US$M)
$82.4
CAGR, 2024 - 2030
6.4%
Report Coverage
Latin America

Latin America snus market highlights

  • The Latin America snus market generated a revenue of USD 53.5 million in 2023.
  • The market is expected to grow at a CAGR of 6.4% from 2024 to 2030.
  • In terms of segment, portion was the largest revenue generating product in 2023.
  • Portion is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Argentina is expected to register the highest CAGR from 2024 to 2030.


Latin America data book summary

Market revenue in 2023USD 53.5 million
Market revenue in 2030USD 82.4 million
Growth rate6.4% (CAGR from 2023 to 2030)
Largest segmentPortion
Fastest growing segmentPortion
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLoose, Portion
Key market players worldwideAltria Group Inc, Swedish Match, British American Tobacco, GN Tobacco, snuscentral, Skruf Snus


Other key industry trends

  • In terms of revenue, Latin America region accounted for 1.8% of the global snus market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 121.4 million by 2030.

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Snus Market Companies

Name Profile # Employees HQ Website

Latin America snus market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to snus market will help companies and investors design strategic landscapes.


Portion was the largest segment with a revenue share of 82.99% in 2023. Horizon Databook has segmented the Latin America snus market based on loose, portion covering the revenue growth of each sub-segment from 2018 to 2030.


The convenience and discreetness of snus products make them particularly appealing to consumers in Central and South America. Snus can be used discreetly without producing smoke or odor, making it suitable for various social settings where smoking may be restricted or frowned upon. 

This convenience factor aligns well with the lifestyle preferences of many individuals in the region, contributing to the rising demand for snus products.

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Target buyers of Latin America snus market databook

  • Our clientele includes a mix of snus market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America snus market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America snus market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America snus market size, by country, 2018-2030 (US$M)

Latin America Snus Market Outlook Share, 2023 & 2030 (US$M)

Latin America snus market size, by country, 2018-2030 (US$M)

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