India Snus Market Size & Outlook, 2023-2030

The snus market in India is expected to reach a projected revenue of US$ 19.8 million by 2030. A compound annual growth rate of 10% is expected of India snus market from 2024 to 2030.
Revenue, 2023 (US$M)
$10.2
Forecast, 2030 (US$M)
$19.8
CAGR, 2024 - 2030
9.9%
Report Coverage
India

India snus market highlights

  • The India snus market generated a revenue of USD 10.2 million in 2023 and is expected to reach USD 19.8 million by 2030.
  • The India market is expected to grow at a CAGR of 10% from 2024 to 2030.
  • In terms of segment, portion was the largest revenue generating product in 2023.
  • Portion is the most lucrative product segment registering the fastest growth during the forecast period.


Snus market data book summary

Market revenue in 2023USD 10.2 million
Market revenue in 2030USD 19.8 million
Growth rate10% (CAGR from 2023 to 2030)
Largest segmentPortion
Fastest growing segmentPortion
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLoose, Portion
Key market players worldwideAltria Group Inc, Swedish Match, British American Tobacco, GN Tobacco, snuscentral, Skruf Snus


Other key industry trends

  • In terms of revenue, India accounted for 0.3% of the global snus market in 2023.
  • Country-wise, Sweden is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China snus market is projected to lead the regional market in terms of revenue in 2030.
  • Bangladesh is the fastest growing regional market in Asia Pacific and is projected to reach USD 15.9 million by 2030.

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Snus Market Companies

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India snus market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to snus market will help companies and investors design strategic landscapes.


Portion was the largest segment with a revenue share of 86.27% in 2023. Horizon Databook has segmented the India snus market based on loose, portion covering the revenue growth of each sub-segment from 2018 to 2030.


According to Tobacco Asia, Indian companies have started producing snus-like products, often referred to as "filter khaini", to capitalize on the growing demand for smokeless tobacco alternatives. Major manufacturers of these snus-like products include Harsh Industries and LA Group. 

While traditional Indian smokeless tobacco products like khaini and gutkha have a high prevalence, they are considered deadly due to their high carcinogen content. 

Experts suggest that modern oral nicotine products like snus and nicotine pouches could help Indian consumers switch from these harmful products.

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  • Our clientele includes a mix of snus market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the India snus market , including forecasts for subscribers. This country databook contains high-level insights into India snus market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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India snus market size, by product, 2018-2030 (US$M)

India Snus Market Outlook Share, 2023 & 2030 (US$M)

India snus market size, by product, 2018-2030 (US$M)

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