China Snus Market Size & Outlook, 2023-2030

The snus market in China is expected to reach a projected revenue of US$ 361.8 million by 2030. A compound annual growth rate of 6.3% is expected of China snus market from 2024 to 2030.
Revenue, 2023 (US$M)
$236.5
Forecast, 2030 (US$M)
$361.8
CAGR, 2024 - 2030
6.3%
Report Coverage
China

China snus market highlights

  • The China snus market generated a revenue of USD 236.5 million in 2023 and is expected to reach USD 361.8 million by 2030.
  • The China market is expected to grow at a CAGR of 6.3% from 2024 to 2030.
  • In terms of segment, portion was the largest revenue generating product in 2023.
  • Portion is the most lucrative product segment registering the fastest growth during the forecast period.


Snus market data book summary

Market revenue in 2023USD 236.5 million
Market revenue in 2030USD 361.8 million
Growth rate6.3% (CAGR from 2023 to 2030)
Largest segmentPortion
Fastest growing segmentPortion
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLoose, Portion
Key market players worldwideAltria Group Inc, Swedish Match, British American Tobacco, GN Tobacco, snuscentral, Skruf Snus


Other key industry trends

  • In terms of revenue, China accounted for 7.9% of the global snus market in 2023.
  • Country-wise, Sweden is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China snus market is projected to lead the regional market in terms of revenue in 2030.
  • Bangladesh is the fastest growing regional market in Asia Pacific and is projected to reach USD 15.9 million by 2030.

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Snus Market Companies

Name Profile # Employees HQ Website

China snus market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to snus market will help companies and investors design strategic landscapes.


Portion was the largest segment with a revenue share of 82.33% in 2023. Horizon Databook has segmented the China snus market based on loose, portion covering the revenue growth of each sub-segment from 2018 to 2030.


China has a massive tobacco market, both in terms of production and consumption. With over 300 million smokers, there is a considerable consumer base for tobacco-related products. According to Global State of Tobacco Harm Reduction, 2024, 2.0 million people in China die each year due to tobacco smoking. 

The rising popularity of alternative tobacco products worldwide has prompted some Chinese consumers to explore snus as an option. Snus, being smokeless, appeals to those looking for alternatives to traditional smoking.


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Target buyers of China snus market databook

  • Our clientele includes a mix of snus market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the China snus market , including forecasts for subscribers. This country databook contains high-level insights into China snus market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China snus market size, by product, 2018-2030 (US$M)

China Snus Market Outlook Share, 2023 & 2030 (US$M)

China snus market size, by product, 2018-2030 (US$M)

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