South Africa Smoothies Market Size & Outlook, 2023-2030

The smoothies market in South Africa is expected to reach a projected revenue of US$ 168.3 million by 2030. A compound annual growth rate of 8.5% is expected of South Africa smoothies market from 2024 to 2030.
Revenue, 2023 (US$M)
$95.1
Forecast, 2030 (US$M)
$168.3
CAGR, 2024 - 2030
8.5%
Report Coverage
South Africa

South Africa smoothies market highlights

  • The South Africa smoothies market generated a revenue of USD 95.1 million in 2023 and is expected to reach USD 168.3 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 8.5% from 2024 to 2030.
  • In terms of segment, fruit-based was the largest revenue generating product in 2023.
  • Dairy-based is the most lucrative product segment registering the fastest growth during the forecast period.


Smoothies market data book summary

Market revenue in 2023USD 95.1 million
Market revenue in 2030USD 168.3 million
Growth rate8.5% (CAGR from 2023 to 2030)
Largest segmentFruit-based
Fastest growing segmentDairy-based
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFruit-based, Dairy-based
Key market players worldwideBolthouse Farms, Barfresh Food Group Inc, The Hain Celestial Group Inc, The Coca-Cola Company, Jamba Juice, MAUI WOWI HAWAIIAN COFFEES & SMOOTHIES, Smoothie King, Suja Life, Tropical Smoothie Cafe


Other key industry trends

  • In terms of revenue, South Africa accounted for 0.8% of the global smoothies market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, Saudi Arabia smoothies market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 168.3 million by 2030.

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Smoothies Market Companies

Name Profile # Employees HQ Website

South Africa smoothies market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smoothies market will help companies and investors design strategic landscapes.


Fruit-based was the largest segment with a revenue share of 48.26% in 2023. Horizon Databook has segmented the South Africa smoothies market based on fruit-based, dairy-based covering the revenue growth of each sub-segment from 2017 to 2030.


The shift in consumer preference toward healthy beverages drives the demand for smoothies in South Africa. The demand for such drinks, including smoothies, is gaining traction as several providers and retailers are adopting innovative methods to boost sales in the country.

For instance, in January 2021, South Africa-based health food chain Kauai announced the launch of a subscription service offering multiple daily smoothies and coffees for 15 or 30 days. The subscription entails one small daily smoothie for 15 days for USD 10.76 and a 30-day smoothie pack for USD 20.28.

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Target buyers of South Africa smoothies market databook

  • Our clientele includes a mix of smoothies market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the South Africa smoothies market , including forecasts for subscribers. This country databook contains high-level insights into South Africa smoothies market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa smoothies market report size, by product, 2017-2030 (US$M)

South Africa Smoothies Market Outlook Share, 2023 & 2030 (US$M)

South Africa smoothies market report size, by product, 2017-2030 (US$M)

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