Middle East & Africa Smoothies Market Size & Outlook

The smoothies market in Middle East & Africa is expected to reach a projected revenue of US$ 623.1 million by 2030. A compound annual growth rate of 8.1% is expected of Middle East & Africa smoothies market from 2024 to 2030.
Revenue, 2023 (US$M)
$361.5
Forecast, 2030 (US$M)
$623.1
CAGR, 2024 - 2030
8.1%
Report Coverage
Middle East & Africa

MEA smoothies market highlights

  • The MEA smoothies market generated a revenue of USD 361.5 million in 2023.
  • The market is expected to grow at a CAGR of 8.1% from 2024 to 2030.
  • In terms of segment, fruit-based was the largest revenue generating product in 2023.
  • Dairy-based is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 361.5 million
Market revenue in 2030USD 623.1 million
Growth rate8.1% (CAGR from 2023 to 2030)
Largest segmentFruit-based
Fastest growing segmentDairy-based
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFruit-based, Dairy-based
Key market players worldwideBolthouse Farms, Barfresh Food Group Inc, The Hain Celestial Group Inc, The Coca-Cola Company, Jamba Juice, MAUI WOWI HAWAIIAN COFFEES & SMOOTHIES, Smoothie King, Suja Life, Tropical Smoothie Cafe


Other key industry trends

  • In terms of revenue, MEA region accounted for 2.9% of the global smoothies market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 4,892.7 million by 2030.

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Smoothies Market Companies

Name Profile # Employees HQ Website

Middle East & Africa smoothies market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smoothies market will help companies and investors design strategic landscapes.


Fruit-based was the largest segment with a revenue share of 51.31% in 2023. Horizon Databook has segmented the Middle East & Africa smoothies market based on fruit-based, dairy-based covering the revenue growth of each sub-segment from 2017 to 2030.


The growing emphasis among consumers in the region toward healthy living and rising demand for healthy beverages is anticipated to drive the demand for smoothies. There is a noticeable shift toward healthier dietary choices, with consumers seeking out options that are rich in vitamins, minerals, and antioxidants.

Smoothies contain a variety of fruits, vegetables, and superfoods that align with these preferences. Furthermore, the fast-paced lifestyles of several consumers in the region have increased the demand for smoothies.

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Target buyers of Middle East & Africa smoothies market databook

  • Our clientele includes a mix of smoothies market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa smoothies market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa smoothies market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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MEA smoothies market report size, by country, 2017-2030 (US$M)

Middle East & Africa Smoothies Market Outlook Share, 2023 & 2030 (US$M)

MEA smoothies market report size, by country, 2017-2030 (US$M)

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