South Africa Smartphone Market Size & Outlook, 2025-2030
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South Africa smartphone market highlights
- The South Africa smartphone market generated a revenue of USD 5,202.6 million in 2024 and is expected to reach USD 6,715.3 million by 2030.
- The South Africa market is expected to grow at a CAGR of 4.5% from 2025 to 2030.
- In terms of segment, android was the largest revenue generating operating system in 2024.
- Android is the most lucrative operating system segment registering the fastest growth during the forecast period.
Smartphone market data book summary
| Market revenue in 2024 | USD 5,202.6 million |
| Market revenue in 2030 | USD 6,715.3 million |
| Growth rate | 4.5% (CAGR from 2025 to 2030) |
| Largest segment | Android |
| Fastest growing segment | Android |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Android, IOS |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.0% of the global smartphone market in 2024.
- Country-wise, China is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, UAE smartphone market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 16,322.6 million by 2030.
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Smartphone Market Scope
Smartphone Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| RealMe | View profile | 1001-5000 | Shenzhen, Guangdong, China, Asia | https://www.realme.com/global/ |
| HMD | View profile | 501-1000 | Helsinki, Southern Finland, Finland, Europe | https://www.hmdglobal.com |
| Asus Industries | View profile | - | http://www.hwasoul.com | |
| ZTE | View profile | 10001+ | Shenzhen, Guangdong, China, Asia | http://zte.com.cn |
| OPPO | View profile | 1-10 | Mountain View, California, United States, North America | http://oppodigital.com/ |
| Vivo | View profile | 1-10 | Atlanta, Georgia, United States, North America | https://teamvivo.com |
| Motorola | View profile | 10001+ | Chicago, Illinois, United States, North America | http://www.motorola.com/ |
| OnePlus | View profile | 1001-5000 | Shenzhen, Guangdong, China, Asia | https://www.oneplus.com |
| Huawei Technologies | View profile | 10001+ | Shenzhen, Guangdong, China, Asia | http://huawei.com |
| Lenovo Group Ltd | View profile | 71090 | 979 King's Road, 23rd Floor, Lincoln House, Taikoo Place, Hong Kong, Hong Kong | https://www.lenovo.com |
| Samsung Electronics Co Ltd | View profile | 124804 | 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 | https://www.samsung.com |
| Xiaomi Corp Class B | View profile | 33627 | Anningzhuang Road, Xiaomi Campus, Haidian District, Beijing, China, People's Republic of | https://www.mi.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Sony Group Corp ADR | View profile | 113000 | 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 | https://www.sony.com |
| Apple Inc | View profile | 161000 | One Apple Park Way, Cupertino, CA, United States, 95014 | https://www.apple.com |
South Africa smartphone market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smartphone market will help companies and investors design strategic landscapes.
Android was the largest segment with a revenue share of 67.29% in 2024. Horizon Databook has segmented the South Africa smartphone market based on android, ios covering the revenue growth of each sub-segment from 2018 to 2030.
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Target buyers of South Africa smartphone market databook
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Our clientele includes a mix of smartphone market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa smartphone market , including forecasts for subscribers. This country databook contains high-level insights into South Africa smartphone market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
South Africa smartphone market size, by operating system, 2018-2030 (US$M)
South Africa Smartphone Market Outlook Share, 2024 & 2030 (US$M)
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