UK Smart Toys Market Size & Outlook, 2024-2030

The smart toys market in UK is expected to reach a projected revenue of US$ 1,681.7 million by 2030. A compound annual growth rate of 11.1% is expected of UK smart toys market from 2024 to 2030.
Revenue, 2023 (US$M)
$834.5
Forecast, 2030 (US$M)
$1,681.7
CAGR, 2024 - 2030
11.1%
Report Coverage
UK

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UK smart toys market, 2018-2030 (US$M)

UK smart toys market, 2018-2030 (US$M)

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UK smart toys market highlights

  • The UK smart toys market generated a revenue of USD 834.5 million in 2023 and is expected to reach USD 1,681.7 million by 2030.
  • The UK market is expected to grow at a CAGR of 11.1% from 2024 to 2030.
  • In terms of segment, interactive games was the largest revenue generating product in 2023.
  • Educational Toys is the most lucrative product segment registering the fastest growth during the forecast period.

Smart toys market data book summary

Market revenue in 2023USD 834.5 million
Market revenue in 2030USD 1,681.7 million
Growth rate11.1% (CAGR from 2024 to 2030)
Largest segmentInteractive games
Fastest growing segmentEducational Toys
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationInteractive Games, Educational Toys, Robots
Key market players worldwideVTech Holdings Ltd, Mattel Inc, The LEGO Group, Hasbro Inc, Berkshire Hathaway Inc Class A, Sphero

Other key industry trends

  • In terms of revenue, UK accounted for 6.7% of the global smart toys market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK smart toys market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 1,281.7 million by 2030.

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Smart Toys Market Companies

Name Profile # Employees HQ Website
Sphero View profile 101-250 Boulder, Colorado, United States, North America http://www.sphero.com/
The LEGO Group View profile 10001+ Billund, Syddanmark, Denmark, Europe http://www.lego.com
VTech Holdings Ltd View profile 19500 Block 1, 57 Ting Kok Road, Tai Po, 23rd Floor, Tai Ping Industrial Centre, New Territories, Hong Kong, Hong Kong https://www.vtech.com
Berkshire Hathaway Inc Class A View profile 396500 3555 Farnam Street, Omaha, NE, United States, 68131 https://www.berkshirehathaway.com
Hasbro Inc View profile 5502 1027 Newport Avenue, P.O. Box 1059, Pawtucket, RI, United States, 02861 https://www.hasbro.com
Mattel Inc View profile 33000 333 Continental Boulevard, El Segundo, CA, United States, 90245-5012 https://corporate.mattel.com

UK smart toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart toys market will help companies and investors design strategic landscapes.


Interactive games was the largest segment with a revenue share of 78.37% in 2023. Horizon Databook has segmented the UK smart toys market based on interactive games, educational toys, robots covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of smart toys market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the UK smart toys market , including forecasts for subscribers. This country databook contains high-level insights into UK smart toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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UK smart toys market report size, by product, 2018-2030 (US$M)

UK Smart Toys Market Outlook Share, 2023 & 2030 (US$M)

UK smart toys market report size, by product, 2018-2030 (US$M)

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