Germany Smart Toys Market Size & Outlook, 2023-2030

The smart toys market in Germany is expected to reach a projected revenue of US$ 1,281.7 million by 2030. A compound annual growth rate of 11% is expected of Germany smart toys market from 2024 to 2030.

Revenue, 2023 (US$M)
$615.6
Forecast, 2030 (US$M)
$1,281.7
CAGR, 2024 - 2030
11%
Report Coverage
Germany

Germany smart toys market highlights

  • The Germany smart toys market generated a revenue of USD 615.6 million in 2023 and is expected to reach USD 1,281.7 million by 2030.
  • The Germany market is expected to grow at a CAGR of 11% from 2024 to 2030.
  • In terms of segment, interactive games was the largest revenue generating product in 2023.
  • Educational Toys is the most lucrative product segment registering the fastest growth during the forecast period.

Smart toys market data book summary

Market revenue in 2023USD 615.6 million
Market revenue in 2030USD 1,281.7 million
Growth rate11% (CAGR from 2023 to 2030)
Largest segmentInteractive games
Fastest growing segmentEducational Toys
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationInteractive Games, Robots, Educational Toys
Key market players worldwideVTech Holdings Ltd, Mattel Inc, The LEGO Group, Hasbro Inc, Berkshire Hathaway Inc Class A, Sphero

Other key industry trends

  • In terms of revenue, Germany accounted for 5.0% of the global smart toys market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK smart toys market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 1,281.7 million by 2030.

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Smart Toys Market Companies

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Germany smart toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart toys market will help companies and investors design strategic landscapes.


Interactive games was the largest segment with a revenue share of 76.04% in 2023. Horizon Databook has segmented the Germany smart toys market based on interactive games, robots, educational toys covering the revenue growth of each sub-segment from 2018 to 2030.


  • Germany Smart Toys Product Outlook (Revenue, USD Million, 2018-2030)
    • Interactive Games
    • Robots
    • Educational Toys
  • Germany Smart Toys Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online
    • Offline

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Horizon Databook provides a detailed overview of country-level data and insights on the Germany smart toys market , including forecasts for subscribers. This country databook contains high-level insights into Germany smart toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Germany smart toys market report size, by product, 2018-2030 (US$M)

Germany Smart Toys Market Outlook Share, 2023 & 2030 (US$M)

Germany smart toys market report size, by product, 2018-2030 (US$M)

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