Brazil Smart Toys Market Size & Outlook, 2023-2030

The smart toys market in Brazil is expected to reach a projected revenue of US$ 438.5 million by 2030. A compound annual growth rate of 9% is expected of Brazil smart toys market from 2024 to 2030.
Revenue, 2023 (US$M)
$239.3
Forecast, 2030 (US$M)
$438.5
CAGR, 2024 - 2030
9%
Report Coverage
Brazil

Brazil smart toys market highlights

  • The Brazil smart toys market generated a revenue of USD 239.3 million in 2023 and is expected to reach USD 438.5 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 9% from 2024 to 2030.
  • In terms of segment, interactive games was the largest revenue generating product in 2023.
  • Educational Toys is the most lucrative product segment registering the fastest growth during the forecast period.


Smart toys market data book summary

Market revenue in 2023USD 239.3 million
Market revenue in 2030USD 438.5 million
Growth rate9% (CAGR from 2023 to 2030)
Largest segmentInteractive games
Fastest growing segmentEducational Toys
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationInteractive Games, Robots, Educational Toys
Key market players worldwideVTech Holdings Ltd, Mattel Inc, The LEGO Group, Hasbro Inc, Berkshire Hathaway Inc Class A, Sphero


Other key industry trends

  • In terms of revenue, Brazil accounted for 1.9% of the global smart toys market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil smart toys market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 438.5 million by 2030.

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Smart Toys Market Companies

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Brazil smart toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart toys market will help companies and investors design strategic landscapes.


Interactive games was the largest segment with a revenue share of 77.98% in 2023. Horizon Databook has segmented the Brazil smart toys market based on interactive games, robots, educational toys covering the revenue growth of each sub-segment from 2018 to 2030.


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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil smart toys market , including forecasts for subscribers. This country databook contains high-level insights into Brazil smart toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil smart toys market report size, by product, 2018-2030 (US$M)

Brazil Smart Toys Market Outlook Share, 2023 & 2030 (US$M)

Brazil smart toys market report size, by product, 2018-2030 (US$M)

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