Latin America Smart Sports Wearables Market Size & Outlook

The smart sports wearables market in Latin America is expected to reach a projected revenue of US$ 269.2 million by 2030. A compound annual growth rate of 14.6% is expected of Latin America smart sports wearables market from 2024 to 2030.
Revenue, 2023 (US$M)
$103.6
Forecast, 2030 (US$M)
$269.2
CAGR, 2024 - 2030
14.6%
Report Coverage
Latin America

Latin America smart sports wearables market highlights

  • The Latin America smart sports wearables market generated a revenue of USD 103.6 million in 2023.
  • The market is expected to grow at a CAGR of 14.6% from 2024 to 2030.
  • In terms of segment, hardware was the largest revenue generating component in 2023.
  • Software is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.

Latin America data book summary

Market revenue in 2023USD 103.6 million
Market revenue in 2030USD 269.2 million
Growth rate14.6% (CAGR from 2023 to 2030)
Largest segmentHardware
Fastest growing segmentSoftware
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software, Services
Key market players worldwideApple Inc, Sony Group Corp, Fitbit, Garmin Ltd, CGT Catapult, Under Armour Inc Class A, Alphabet Inc Class A, Samsung Electronics Co Ltd, Xiaomi Corp Class B, Huawei Technologies, Adidas AG, ShotTracker, Panasonic Industry, Stats Perform, StretchSense

Other key industry trends

  • In terms of revenue, Latin America region accounted for 6.2% of the global smart sports wearables market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 1,424.8 million by 2030.

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Smart Sports Wearables Market Companies

Name Profile # Employees HQ Website

Latin America smart sports wearables market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart sports wearables market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 45.66% in 2023. Horizon Databook has segmented the Latin America smart sports wearables market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.


  • Latin America Smart Sports Wearables Component Outlook (Revenue, USD Million, 2018-2030)
    • Hardware
      • Sensors
      • Memory
      • Battery
      • Display
      • Others
    • Software
      • Operating System
      • Device Applications
    • Services
  • Latin America Smart Sports Wearables Device Type Outlook (Revenue, USD Million, 2018-2030)
    • Wristwear
      • Smartwatches
      • Smart Wristbands
    • Headwear
    • Smart Bodywear
    • Smart Shoes
    • Others
  • Latin America Smart Sports Wearables Application Outlook (Revenue, USD Million, 2018-2030)
    • Fitness & Activity Tracking
    • Sports & Performance Enhancement
    • Health Monitoring
    • Navigation & Location Tracking
    • Biometric Analysis
  • Latin America Smart Sports Wearables End Use Outlook (Revenue, USD Million, 2018-2030)
    • Professional Athletes
    • Amateur Athletes

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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America smart sports wearables market, including forecasts for subscribers. This continent databook contains high-level insights into Latin America smart sports wearables market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America smart sports wearables market size, by country, 2018-2030 (US$M)

Latin America Smart Sports Wearables Market Share, 2023 & 2030 (US$M)

Latin America smart sports wearables market size, by country, 2018-2030 (US$M)

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