U.S. Smart Shower Market Size & Outlook, 2022-2030

The smart shower market in the United States is expected to reach a projected revenue of US$ 908.3 million by 2030. A compound annual growth rate of 11.6% is expected of the United States smart shower market from 2023 to 2030.
Revenue, 2022 (US$M)
$376.8
Forecast, 2030 (US$M)
$908.3
CAGR, 2023 - 2030
11.6%
Report Coverage
U.S.

U.S. smart shower market highlights

  • The U.S. smart shower market generated a revenue of USD 376.8 million in 2022 and is expected to reach USD 908.3 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 11.6% from 2023 to 2030.
  • In terms of segment, offline was the largest revenue generating distribution channel in 2022.
  • Online is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Smart shower market data book summary

Market revenue in 2022USD 376.8 million
Market revenue in 2030USD 908.3 million
Growth rate11.6% (CAGR from 2022 to 2030)
Largest segmentOffline
Fastest growing segmentOnline
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOffline, Online
Key market players worldwideTOTO Ltd, Moen Incorporated, LIXIL Corp, Kohler, Fortune Brands Innovations Inc, American Water Works Co Inc, Roca Corporacion Empresarial, Dornbracht


Other key industry trends

  • In terms of revenue, U.S. accounted for 33.5% of the global smart shower market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. smart shower market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 908.3 million by 2030.

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Smart Shower Market Companies

Name Profile # Employees HQ Website

U.S. smart shower market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart shower market will help companies and investors design strategic landscapes.


Offline was the largest segment with a revenue share of 69.98% in 2022. Horizon Databook has segmented the U.S. smart shower market based on offline, online covering the revenue growth of each sub-segment from 2018 to 2030.


As per The Ambient, the U.S. has the highest number of smart home devices, with a penetration rate of 32.4% and an estimated total of 41.3 million smart homes. Additionally, it is estimated that the U.S. will have over 63 million smart homes by 2022. 

This, in turn, is creating new growth opportunities for the regional players to gain market shares by offering technologically advanced products to consumers. The smart faucet segment is estimated to be the fastest-growing segment in the country. 

According to the NSF, sink handles contain more than 600 times more microorganisms per square inch than a toilet handle. Additionally, as per a recent survey commissioned by Kohler Co. and conducted online by The Harris Poll among 2,000 U.S. adults on Touchless Technology (in June 2020), of those participants who identified as parents with children under 18 years old, 76% agreed that a touchless faucet would create a more hygienic environment. 

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. smart shower market , including forecasts for subscribers. This country databook contains high-level insights into U.S. smart shower market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. smart shower market size, by distribution channel, 2018-2030 (US$M)

U.S. Smart Shower Market Outlook Share, 2022 & 2030 (US$M)

U.S. smart shower market size, by distribution channel, 2018-2030 (US$M)

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