Middle East & Africa Smart Shower Market Size & Outlook

The smart shower market in Middle East & Africa is expected to reach a projected revenue of US$ 42.5 million by 2030. A compound annual growth rate of 9.8% is expected of Middle East & Africa smart shower market from 2023 to 2030.
Revenue, 2022 (US$M)
$20.1
Forecast, 2030 (US$M)
$42.5
CAGR, 2023 - 2030
9.8%
Report Coverage
Middle East & Africa

MEA smart shower market highlights

  • The MEA smart shower market generated a revenue of USD 20.1 million in 2022.
  • The market is expected to grow at a CAGR of 9.8% from 2023 to 2030.
  • In terms of segment, offline was the largest revenue generating distribution channel in 2022.
  • Online is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 20.1 million
Market revenue in 2030USD 42.5 million
Growth rate9.8% (CAGR from 2022 to 2030)
Largest segmentOffline
Fastest growing segmentOnline
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOffline, Online
Key market players worldwideTOTO Ltd, Moen Incorporated, LIXIL Corp, Kohler, Fortune Brands Innovations Inc, American Water Works Co Inc, Roca Corporacion Empresarial, Dornbracht


Other key industry trends

  • In terms of revenue, MEA region accounted for 1.8% of the global smart shower market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 1,008.1 million by 2030.

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Smart Shower Market Companies

Name Profile # Employees HQ Website

Middle East & Africa smart shower market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart shower market will help companies and investors design strategic landscapes.


Offline was the largest segment with a revenue share of 78.11% in 2022. Horizon Databook has segmented the Middle East & Africa smart shower market based on offline, online covering the revenue growth of each sub-segment from 2018 to 2030.


United Nations estimated that 71.3% of South Africa's population will live in urban areas by 2030 and almost 80% by 2050. By 2050, eight in ten people will be living in urban areas, which, in turn, will increase the demand for smart bathroom products in the region.

The urbanization rates at the regional level show that 6 regions have recorded rates that exceed 80%, including the Eastern Province (93.2%), Riyadh (90.9%), Holy Makkah (87.6%), the Northern Borders (86.7%), Tabuk (85.9%), and Jouf (84.5%). 

It could also be noticed that approximately 76 % of the Saudi population lives in urban areas as compared to 24% in rural areas, as for the non-Saudi population, 90% lives in urban areas and 10% in rural areas. This is acting as a major growth driver for the smart bathroom market in the region.

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Target buyers of Middle East & Africa smart shower market databook

  • Our clientele includes a mix of smart shower market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa smart shower market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa smart shower market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA smart shower market size, by country, 2018-2030 (US$M)

Middle East & Africa Smart Shower Market Outlook Share, 2022 & 2030 (US$M)

MEA smart shower market size, by country, 2018-2030 (US$M)

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