Europe Smart Retail Market Size & Outlook, 2023-2030

The smart retail market in Europe is expected to reach a projected revenue of US$ 67,596.8 million by 2030. A compound annual growth rate of 28.5% is expected of Europe smart retail market from 2024 to 2030.
Revenue, 2023 (US$M)
$11,687.2
Forecast, 2030 (US$M)
$67,596.8
CAGR, 2024 - 2030
28.5%
Report Coverage
Europe

Europe smart retail market highlights

  • The Europe smart retail market generated a revenue of USD 11,687.2 million in 2023.
  • The market is expected to grow at a CAGR of 28.5% from 2024 to 2030.
  • In terms of segment, hardware was the largest revenue generating solution in 2023.
  • Software is the most lucrative solution segment registering the fastest growth during the forecast period.
  • Country-wise, Italy is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 11,687.2 million
Market revenue in 2030USD 67,596.8 million
Growth rate28.5% (CAGR from 2023 to 2030)
Largest segmentHardware
Fastest growing segmentSoftware
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software
Key market players worldwideAmazon.com Inc, Cisco Systems Inc, Alphabet Inc Class A, Honeywell International Inc, Huawei Technologies, International Business Machines Corp, Intel Corp, LG Electronics Inc ADR, NVIDIA Corp, NXP Semiconductors NV, Pax Global Technology Ltd, Samsung Electronics Co Ltd, Apollo Global Management Inc Class A, NCR Atleos Corp


Other key industry trends

  • In terms of revenue, Europe region accounted for 30.7% of the global smart retail market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 65,323.9 million by 2030.

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Smart Retail Market Companies

Name Profile # Employees HQ Website

Europe smart retail market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart retail market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 63.42% in 2023. Horizon Databook has segmented the Europe smart retail market based on hardware, software covering the revenue growth of each sub-segment from 2018 to 2030.


European consumers are technologically inclined, so they expect a particular level of service during any transaction. Moreover, retailers are finding innovative approaches by analyzing purchases to provide customers with a seamless transaction experience. 

By making economic shifts profitable to consumers and enterprises, the EU aims to create a climate-neutral Europe by 2050, which would fuel demand for energy management solutions in all commercial and residential buildings. 

The European economy is being rapidly digitalized, which impacts every aspect of regular activities, including checkout systems and store operations. According to Eurostat, household consumption expenditure had increased by 4.2% in EU compared to 2020.

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Target buyers of Europe smart retail market databook

  • Our clientele includes a mix of smart retail market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe smart retail market , including forecasts for subscribers. This continent databook contains high-level insights into Europe smart retail market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe smart retail market size, by country, 2018-2030 (US$M)

Europe Smart Retail Market Outlook Share, 2023 & 2030 (US$M)

Europe smart retail market size, by country, 2018-2030 (US$M)

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