Middle East & Africa Smart Bathroom Market Size & Outlook

The smart bathroom market in Middle East & Africa is expected to reach a projected revenue of US$ 474.8 million by 2030. A compound annual growth rate of 10.9% is expected of Middle East & Africa smart bathroom market from 2023 to 2030.
Revenue, 2022 (US$M)
$207.6
Forecast, 2030 (US$M)
$474.8
CAGR, 2023 - 2030
10.9%
Report Coverage
Middle East & Africa

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Middle East & Africa smart bathroom market, 2018-2030 (US$M)

Middle East & Africa smart bathroom market, 2018-2030 (US$M)

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MEA smart bathroom market highlights

  • The MEA smart bathroom market generated a revenue of USD 207.6 million in 2022.
  • The market is expected to grow at a CAGR of 10.9% from 2023 to 2030.
  • In terms of segment, smart toilet was the largest revenue generating product in 2022.
  • Smart Faucets is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Saudi Arabia is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 207.6 million
Market revenue in 2030USD 474.8 million
Growth rate10.9% (CAGR from 2022 to 2030)
Largest segmentSmart toilet
Fastest growing segmentSmart Faucets
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSmart Toilet, Smart Soap Dispenser, Smart Faucets, Smart Showers, Smart Bathroom Mirrors, Smart Bathtubs
Key market players worldwideInvestIndustrial Holdings, Villeroy & Boch AG Vorz-Inhaber-Akt stimmrechtslos, Ferguson PLC, Spectrum Brands Holdings Inc, Masco Corp, Grohe, LIXIL Corp, Moen Incorporated, Kohler, Duravit, TOTO Ltd, Fortune Brands Innovations Inc, Knauf


Other key industry trends

  • In terms of revenue, MEA region accounted for 2.8% of the global smart bathroom market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 7,840.3 million by 2030.

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Smart Bathroom Market Companies

Name Profile # Employees HQ Website
InvestIndustrial Holdings View profile 101-250 Luxembourg, Luxembourg, Luxembourg, Europe http://www.investindustrial.com/en
Villeroy & Boch AG Vorz-Inhaber-Akt stimmrechtslos View profile 12516 Saaruferstrasse 1-3, Mettlach, Germany, 66693 https://www.villeroy-boch.com
Ferguson PLC View profile 36000 1020 Eskdale Road, Winnersh Triangle, Wokingham, Berkshire, United Kingdom, RG41 5TS https://www.fergusonplc.com
Knauf View profile 51-100 Utrecht, Utrecht, The Netherlands, Europe https://knauf.be/nl
Fortune Brands Innovations Inc View profile 11700 520 Lake Cook Road, Suite 300, Deerfield, IL, United States, 60015-5611 https://www.fbin.com
Moen Incorporated View profile 1001-5000 North Olmsted, Ohio, United States, North America https://www.moen.com
Grohe View profile 5001-10000 Düsseldorf, Nordrhein-Westfalen, Germany, Europe http://grohe.com
LIXIL Corp View profile 58337 Osaki Garden Tower, 1-1 Nishi-Shinagawa 1-chome, Shinagawa-ku, Tokyo, Japan, 141-0033 https://www.lixil-group.co.jp
Masco Corp View profile 18000 17450 College Parkway, Livonia, MI, United States, 48152 https://www.masco.com
Duravit View profile 5001-10000 Hornberg, Baden-Wurttemberg, Germany, Europe https://www.duravit.com
Kohler View profile 10001+ Kohler, Wisconsin, United States, North America http://www.kohler.com
TOTO Ltd View profile 34152 1-1, Nakashima 2-chome, Kokurakita-Ku, Kitakyushu, Fukuoka, Japan, 802-8601 http://www.toto.co.jp
Spectrum Brands Holdings Inc View profile 3100 3001 Deming Way, Middleton, WI, United States, 53562 https://www.spectrumbrands.com

Middle East & Africa smart bathroom market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart bathroom market will help companies and investors design strategic landscapes.


Smart toilet was the largest segment with a revenue share of 42.29% in 2022. Horizon Databook has segmented the Middle East & Africa smart bathroom market based on smart toilet, smart soap dispenser, smart faucets, smart showers, smart bathroom mirrors, smart bathtubs covering the revenue growth of each sub-segment from 2018 to 2030.


United Nations estimated that 71.3% of South Africa's population will live in urban areas by 2030 and almost 80% by 2050. By 2050, eight in ten people will be living in urban areas, which, in turn, will increase the demand for smart bathroom products in the region.

It could also be noticed that approximately 76 % of the Saudi population lives in urban areas as compared to 24% in rural areas, as for the non-Saudi population, 90% lives in urban areas and 10% in rural areas.

Thus, the region is bound to explore numerous opportunities to cut down the usage of water, and, thus, adopt innovative technologies in the industry. This factor is estimated to increase the penetration and adoption of smart faucets among consumers from the residential and commercial sectors.

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Target buyers of Middle East & Africa smart bathroom market databook

  • Our clientele includes a mix of smart bathroom market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa smart bathroom market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa smart bathroom market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA smart bathrooms market size, by country, 2018-2030 (US$M)

Middle East & Africa Smart Bathroom Market Outlook Share, 2022 & 2030 (US$M)

MEA smart bathrooms market size, by country, 2018-2030 (US$M)

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