Market revenue in 2022 | USD 15.8 million |
Market revenue in 2030 | USD 27.3 million |
Growth rate | 7.1% (CAGR from 2022 to 2030) |
Largest segment | Audio & video |
Fastest growing segment | Audio & Video |
Historical data | 2018 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Audio & Video, Movement Tracker |
Key market players worldwide | VTech Holdings Ltd, Motorola Solutions Inc, Dorel Industries Inc Shs -B- Subord.Voting, Panasonic Holdings Corp, Samsung Electronics Co Ltd, Netgear Inc, Arlo Technologies Inc, Lorex Technology, Summer Infant, iBaby Labs |
Audio & video was the largest segment with a revenue share of 78.48% in 2022. Horizon Databook has segmented the Brazil smart baby monitor market based on audio & video, movement tracker covering the revenue growth of each sub-segment from 2018 to 2030.
Over the past few years, Brazil has witnessed an increasing number of women in the workforce, supported by favorable government policies. World Bank data suggests that in 2021, women accounted for 43.5% of the labor force, a 1.1% increase from the previous year. With hectic lifestyles and work schedules, the need among parents to monitor babies’ activities while they are away has driven the demand for smart baby monitors.
Major players are generating maximum revenue from offline sales on account of benefits offered to customers, such as free demonstrations, verifying the product before purchase, availability of a large number of options to choose from, and guidance from sales executives to choose the best product.
Some of the prominent offline channels are hypermarkets & supermarkets, local stores, and specialty retails. Consumers are increasingly preferring online shopping as it offers convenience in shopping, lucrative offers & discounts, home delivery options, and a variety of products. Amazon, eBay, and Walmart are some of the common e-commerce platforms offering a wide range of smart baby monitors from different brands.
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