South Africa Smart Advertising Market Size & Outlook
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South Africa smart advertising market highlights
- The South Africa smart advertising market generated a revenue of USD 11.0 million in 2024 and is expected to reach USD 18.1 million by 2030.
- The South Africa market is expected to grow at a CAGR of 6.4% from 2025 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2024.
- Hardware is the most lucrative component segment registering the fastest growth during the forecast period.
Smart advertising market data book summary
| Market revenue in 2024 | USD 11.0 million |
| Market revenue in 2030 | USD 18.1 million |
| Growth rate | 6.4% (CAGR from 2025 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Hardware |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software, Service |
| Key market players worldwide | Outfront Media Inc, Lamar Advertising Co Class A, JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Included Health, Intersection |
Other key industry trends
- In terms of revenue, South Africa accounted for 0.6% of the global smart advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, UAE smart advertising market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 18.1 million by 2030.
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Smart Advertising Market Scope
Smart Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| CHANGE Environmental | View profile | 11-50 | Saratoga Springs, New York, United States, North America | https://www.changeenvironmental.com |
| Captivate | View profile | 1-10 | Leatherhead, Surrey, United Kingdom, Europe | http://captivatevr.com/ |
| IKE Smart City | View profile | 51-100 | Columbus, Ohio, United States, North America | https://www.ikesmartcity.com |
| Intersection | View profile | 501-1000 | New York, New York, United States, North America | https://www.intersection.com |
| Included Health | View profile | 1001-5000 | San Francisco, California, United States, North America | http://www.includedhealth.com |
| Lamar Advertising Co Class A | View profile | 3550 | 5321 Corporate Boulevard, Baton Rouge, LA, United States, 70808 | https://www.lamar.com |
| Outfront Media Inc | View profile | 2375 | 90 Park Avenue, 9th Floor, New York, NY, United States, 10016 | https://www.outfrontmedia.com |
| Clear Channel Outdoor Holdings Inc Ordinary Shares | View profile | 3900 | 4830 North Loop 1604 West, Suite 111, San Antonio, TX, United States, 78249 | https://www.clearchanneloutdoor.com |
| JCDecaux SE | View profile | 11096 | 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 | https://www.jcdecaux.com |
South Africa smart advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart advertising market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 58.18% in 2024. Horizon Databook has segmented the South Africa smart advertising market based on hardware, software, service covering the revenue growth of each sub-segment from 2018 to 2030.
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa smart advertising market , including forecasts for subscribers. This country databook contains high-level insights into South Africa smart advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa smart advertising market size, by component, 2018-2030 (US$M)
South Africa Smart Advertising Market Outlook Share, 2024 & 2030 (US$M)
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