Market revenue in 2020 | USD 65.7 million |
Market revenue in 2028 | USD 131.2 million |
Growth rate | 9% (CAGR from 2020 to 2028) |
Largest segment | Female |
Fastest growing segment | Male |
Historical data | 2016 - 2019 |
Base year | 2020 |
Forecast period | 2021 - 2028 |
Quantitative units | Revenue in USD million |
Market segmentation | Female, Male |
Key market players worldwide | Nike Inc Class B, Adidas AG, Wacoal Holdings Corp, Under Armour Inc Class A, Spanx, Triumph International, Leonisa USA, 2XU, SKINS |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to shapewear market will help companies and investors design strategic landscapes.
Female was the largest segment with a revenue share of 93% in 2020. Horizon Databook has segmented the India shapewear market based on female, male covering the revenue growth of each sub-segment from 2016 to 2028.
India shapewear market is characterized by the presence of several manufacturers, with local players dominating the market and offering shapewear products with good quality fabrics such as nylon, cotton, Lycra, and hosiery. Thus, large product availability with greater options provided by small players is expected to boost the market growth over the forecast period.
Local manufacturers are penetrating in the region with new shapewear collections through campaigns and advertisements, which bodes well for segment growth. For instance, in January 2021, Zivame lingerie and shapewear brand launched the ‘No Strings Attached’ campaign with a differentiated approach to reach consumer touchpoints with humor and quirk.
The campaign talks about issues women face wearing intimate wear and portrays their new shapewear collection as the solution and a better alternative for women.
Horizon Databook provides a detailed overview of country-level data and insights on the India shapewear market , including forecasts for subscribers. This country databook contains high-level insights into India shapewear market from 2016 to 2028, including revenue numbers, major trends, and company profiles.
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