Middle East & Africa Sauna Market Size & Outlook

The sauna market in Middle East & Africa is expected to reach a projected revenue of US$ 69.3 million by 2033. A compound annual growth rate of 4.9% is expected of Middle East & Africa sauna market from 2025 to 2033.
Revenue, 2024 (US$M)
$45.4
Forecast, 2033 (US$M)
$69.3
CAGR, 2025 - 2033
4.9%
Report Coverage
Middle East & Africa

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Middle East & Africa sauna market, 2021-2033 (US$M)

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MEA sauna market highlights

  • The MEA sauna market generated a revenue of USD 45.4 million in 2024.
  • The market is expected to grow at a CAGR of 4.9% from 2025 to 2033.
  • In terms of segment, traditional sauna was the largest revenue generating product in 2024.
  • Infrared Sauna is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2033.


MEA data book summary

Market revenue in 2024USD 45.4 million
Market revenue in 2033USD 69.3 million
Growth rate4.9% (CAGR from 2025 to 2033)
Largest segmentTraditional sauna
Fastest growing segmentInfrared Sauna
Historical data covered2021 - 2023
Base year for estimation2024
Forecast period covered2025 - 2033
Quantitative unitsRevenue in USD million
Market segmentationTraditional Sauna, Infrared Sauna, Electric Sauna, Steam Saunas/Rooms, Others (Outdoor Sauna, etc.)
Key market players worldwideHarvia PLC Ordinary Shares, Klafs, TylöHelo, Masco Corp, Huum, Effegibi, Nordic Sauna, Saunacore, Sauna360


Other key industry trends

  • In terms of revenue, MEA region accounted for 5.0% of the global sauna market in 2024.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2033.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 395.6 million by 2033.

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Sauna Market Companies

Name Profile # Employees HQ Website
Sauna360 View profile 251-500 http://www.sauna360.com
Saunacore View profile 11-50 Bolton, Ontario, Canada, North America https://saunacore.com
Nordic Sauna View profile 11-50 Van Nuys, California, United States, North America https://sauna.com/
Effegibi View profile 101-250 Cesena, Emilia-Romagna, Italy, Europe https://www.effegibi.it
Huum View profile - Barrie, Ontario, Canada, North America http://huum.ca
TylöHelo View profile 1-10 Hanko, Southern Finland, Finland, Europe https://www.tylohelo.com
Klafs View profile 501-1000 Schwäbisch Hall, Baden-Wurttemberg, Germany, Europe https://www.klafs.com
Harvia PLC Ordinary Shares View profile 625 Teollisuustie 1-7, P.O. Box 12, Muurame, Finland, 40951 https://www.harviagroup.com
Masco Corp View profile 18000 17450 College Parkway, Livonia, MI, United States, 48152 https://www.masco.com

Middle East & Africa sauna market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sauna market will help companies and investors design strategic landscapes.


Traditional sauna was the largest segment with a revenue share of 44.93% in 2024. Horizon Databook has segmented the Middle East & Africa sauna market based on traditional sauna, infrared sauna, electric sauna, steam saunas/rooms, others (outdoor sauna, etc.) covering the revenue growth of each sub-segment from 2021 to 2033.


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Target buyers of Middle East & Africa sauna market databook

  • Our clientele includes a mix of sauna market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa sauna market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa sauna market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

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MEA sauna market size, by country, 2021-2033 (US$M)

Middle East & Africa Sauna Market Outlook Share, 2024 & 2033 (US$M)

MEA sauna market size, by country, 2021-2033 (US$M)

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