Market revenue in 2022 | USD 0.5 billion |
Market revenue in 2030 | USD 0.7 billion |
Growth rate | 4.3% (CAGR from 2022 to 2030) |
Largest segment | On-trade |
Fastest growing segment | On-trade |
Historical data | 2018 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD billion |
Market segmentation | On-trade, Off-trade |
Key market players worldwide | Davide Campari-Milano NV Az nom Post Frazionamento, Diageo PLC, LT Group Inc, Pernod Ricard SA, Suntory Beverage & Food Ltd |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to rum market will help companies and investors design strategic landscapes.
On-trade was the largest segment with a revenue share of 60% in 2022. Horizon Databook has segmented the UK rum market based on on-trade, off-trade covering the revenue growth of each sub-segment from 2018 to 2030.
Changing consumer preferences play a pivotal role in driving the market. Consumers are increasingly seeking diverse and unique drinking experiences, moving beyond traditional spirits. Rum is gaining popularity with its wide range of flavors and styles.
Craft and artisanal rums have particularly gained favor among consumers who appreciate the authenticity and character of these spirits. The Campari Group’s UK Rum Category Report 2022 highlights premium rum as a growth area for the spirit in the coming year.
Premium rum saw an 18% increase in value sales in 2021, while standard rum declined. The report also highlights that consumers increasingly appreciate the quality of rum, and the trend of "drinking less but better" plays an important role in the category.
Horizon Databook provides a detailed overview of country-level data and insights on the UK rum market , including forecasts for subscribers. This country databook contains high-level insights into UK rum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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