UK Rum Market Size & Outlook, 2022-2030

The rum market in UK is expected to reach a projected revenue of US$ 0.7 billion by 2030. A compound annual growth rate of 4.3% is expected of UK rum market from 2023 to 2030.
Revenue, 2022 (US$B)
$0.5
Forecast, 2030 (US$B)
$0.7
CAGR, 2023 - 2030
4.3%
Report Coverage
UK

UK rum market highlights

  • The UK rum market generated a revenue of USD 0.5 billion in 2022 and is expected to reach USD 0.7 billion by 2030.
  • The UK market is expected to grow at a CAGR of 4.3% from 2023 to 2030.
  • In terms of segment, on-trade was the largest revenue generating distribution in 2022.
  • On-trade is the most lucrative distribution segment registering the fastest growth during the forecast period.


Rum market data book summary

Market revenue in 2022USD 0.5 billion
Market revenue in 2030USD 0.7 billion
Growth rate4.3% (CAGR from 2022 to 2030)
Largest segmentOn-trade
Fastest growing segmentOn-trade
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationOn-trade, Off-trade
Key market players worldwideDavide Campari-Milano NV Az nom Post Frazionamento, Diageo PLC, LT Group Inc, Pernod Ricard SA, Suntory Beverage & Food Ltd


Other key industry trends

  • In terms of revenue, UK accounted for 5.9% of the global rum market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany rum market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 0.3 billion by 2030.

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Rum Market Companies

Name Profile # Employees HQ Website

UK rum market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to rum market will help companies and investors design strategic landscapes.


On-trade was the largest segment with a revenue share of 60% in 2022. Horizon Databook has segmented the UK rum market based on on-trade, off-trade covering the revenue growth of each sub-segment from 2018 to 2030.


Changing consumer preferences play a pivotal role in driving the market. Consumers are increasingly seeking diverse and unique drinking experiences, moving beyond traditional spirits. Rum is gaining popularity with its wide range of flavors and styles. 

Craft and artisanal rums have particularly gained favor among consumers who appreciate the authenticity and character of these spirits. The Campari Group’s UK Rum Category Report 2022 highlights premium rum as a growth area for the spirit in the coming year. 

Premium rum saw an 18% increase in value sales in 2021, while standard rum declined. The report also highlights that consumers increasingly appreciate the quality of rum, and the trend of "drinking less but better" plays an important role in the category. 

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Target buyers of UK rum market databook

  • Our clientele includes a mix of rum market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the UK rum market , including forecasts for subscribers. This country databook contains high-level insights into UK rum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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UK rum market size, by distribution, 2018-2030 (US$B)

UK Rum Market Outlook Share, 2022 & 2030 (US$B)

UK rum market size, by distribution, 2018-2030 (US$B)

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