South Africa Rum Market Size & Outlook, 2022-2030
South Africa rum market, 2018-2030 (US$B)
Related Markets
South Africa rum market highlights
- The South Africa rum market generated a revenue of USD 0.2 billion in 2022 and is expected to reach USD 0.2 billion by 2030.
- The South Africa market is expected to grow at a CAGR of 4.9% from 2023 to 2030.
- In terms of segment, on-trade was the largest revenue generating distribution in 2022.
- On-trade is the most lucrative distribution segment registering the fastest growth during the forecast period.
Rum market data book summary
| Market revenue in 2022 | USD 0.2 billion |
| Market revenue in 2030 | USD 0.2 billion |
| Growth rate | 4.9% (CAGR from 2022 to 2030) |
| Largest segment | On-trade |
| Fastest growing segment | On-trade |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | On-trade, Off-trade |
| Key market players worldwide | Davide Campari-Milano NV Az nom Post Frazionamento, Diageo PLC, LT Group Inc, Pernod Ricard SA, Suntory Beverage & Food Ltd |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.8% of the global rum market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa rum market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 0.2 billion by 2030.
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Rum Market Scope
Rum Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
South Africa rum market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to rum market will help companies and investors design strategic landscapes.
On-trade was the largest segment with a revenue share of 50% in 2022. Horizon Databook has segmented the South Africa rum market based on on-trade, off-trade covering the revenue growth of each sub-segment from 2018 to 2030.
The craft cocktail movement has gained traction in South Africa in recent years, fueled by the rise of cocktail culture and mixology. Rum, with its versatility and ability to blend well with various ingredients, has become a staple in many cocktail bars and home bars across the country.
Consumers are experimenting with different rum-based cocktails, from classic mojitos to innovative concoctions, driving the sales of rum brands and encouraging innovation and diversity in the market. In August 2022, premium sipping rum Dagga Boy was launched in South Africa.
It is made from organic molasses and is triple-distilled and oak-aged. The rum has a bold taste with hints of vanilla, caramel, and citrus, and is best enjoyed neat or in a cocktail. Manufactured in South Africa, the rum is free from colors, additives, sweeteners, and preservatives.
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Target buyers of South Africa rum market databook
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Our clientele includes a mix of rum market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa rum market , including forecasts for subscribers. This country databook contains high-level insights into South Africa rum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa rum market size, by distribution, 2018-2030 (US$B)
South Africa Rum Market Outlook Share, 2022 & 2030 (US$B)
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