Middle East & Africa Rum Market Size & Outlook, 2022-2030

The rum market in Middle East & Africa is expected to reach a projected revenue of US$ 0.8 billion by 2030. A compound annual growth rate of 4.7% is expected of Middle East & Africa rum market from 2023 to 2030.
Revenue, 2022 (US$B)
$0.6
Forecast, 2030 (US$B)
$0.8
CAGR, 2023 - 2030
3.7%
Report Coverage
Middle East & Africa

MEA rum market highlights

  • The MEA rum market generated a revenue of USD 0.6 billion in 2022.
  • The market is expected to grow at a CAGR of 4.7% from 2023 to 2030.
  • In terms of segment, on-trade was the largest revenue generating distribution in 2022.
  • On-trade is the most lucrative distribution segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 0.6 billion
Market revenue in 2030USD 0.8 billion
Growth rate4.7% (CAGR from 2022 to 2030)
Largest segmentOn-trade
Fastest growing segmentOn-trade
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationOn-trade, Off-trade
Key market players worldwideDavide Campari-Milano NV Az nom Post Frazionamento, Diageo PLC, LT Group Inc, Pernod Ricard SA, Suntory Beverage & Food Ltd


Other key industry trends

  • In terms of revenue, MEA region accounted for 7.0% of the global rum market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 3.2 billion by 2030.

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Rum Market Companies

Name Profile # Employees HQ Website

Middle East & Africa rum market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to rum market will help companies and investors design strategic landscapes.


On-trade was the largest segment with a revenue share of 50% in 2022. Horizon Databook has segmented the Middle East & Africa rum market based on on-trade, off-trade covering the revenue growth of each sub-segment from 2018 to 2030.


The Middle East and Africa region has become a popular tourist destination, attracting a significant number of visitors each year. With the increasing influx of tourists, the demand for various alcoholic beverages has increased, including rum, as people seek genuine and distinctive experiences inspired by the local and regional culture. 

Dubai is one of the major international tourism hubs in the region and is known for its vibrant local bar and nightlife scene. The rum market in Dubai has experienced substantial growth in recent times, marked by a strong emphasis on inventive cocktails and mixed drinks.

 As mixologists and bartenders explore innovative ways to incorporate rum into their creations, this trend has further boosted the demand for rum-related products. The Skyview Bar, located at the iconic Burj Al Arab hotel in Dubai, has an extensive cocktail menu that boasts over 200 options, with a significant number of drinks featuring rum as a key ingredient.

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Target buyers of Middle East & Africa rum market databook

  • Our clientele includes a mix of rum market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa rum market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa rum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA rum market size, by country, 2018-2030 (US$B)

Middle East & Africa Rum Market Outlook Share, 2022 & 2030 (US$B)

MEA rum market size, by country, 2018-2030 (US$B)

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