Brazil Rum Market Size & Outlook, 2022-2030

The rum market in Brazil is expected to reach a projected revenue of US$ 1.1 billion by 2030. A compound annual growth rate of 5.1% is expected of Brazil rum market from 2023 to 2030.
Revenue, 2022 (US$B)
$0.7
Forecast, 2030 (US$B)
$1.1
CAGR, 2023 - 2030
5.8%
Report Coverage
Brazil

Brazil rum market highlights

  • The Brazil rum market generated a revenue of USD 0.7 billion in 2022 and is expected to reach USD 1.1 billion by 2030.
  • The Brazil market is expected to grow at a CAGR of 5.1% from 2023 to 2030.
  • In terms of segment, on-trade was the largest revenue generating distribution in 2022.
  • On-trade is the most lucrative distribution segment registering the fastest growth during the forecast period.


Rum market data book summary

Market revenue in 2022USD 0.7 billion
Market revenue in 2030USD 1.1 billion
Growth rate5.1% (CAGR from 2022 to 2030)
Largest segmentOn-trade
Fastest growing segmentOn-trade
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationOn-trade, Off-trade
Key market players worldwideDavide Campari-Milano NV Az nom Post Frazionamento, Diageo PLC, LT Group Inc, Pernod Ricard SA, Suntory Beverage & Food Ltd


Other key industry trends

  • In terms of revenue, Brazil accounted for 8.9% of the global rum market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil rum market is projected to lead the regional market in terms of revenue in 2030.
  • Argentina is the fastest growing regional market in Latin America and is projected to reach USD 0.2 billion by 2030.

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Rum Market Companies

Name Profile # Employees HQ Website

Brazil rum market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to rum market will help companies and investors design strategic landscapes.


On-trade was the largest segment with a revenue share of 57.14% in 2022. Horizon Databook has segmented the Brazil rum market based on on-trade, off-trade covering the revenue growth of each sub-segment from 2018 to 2030.


The country has a long-standing association with sugarcane production, dating back to colonial times when sugar plantations were a major part of the economy. This historical connection has provided the foundation for rum production, as rum is typically distilled from sugarcane juice or molasses. 

As a result, there is a strong cultural affinity for rum in Brazil, with consumers often seeking locally produced rums that embody this heritage. Another crucial factor driving the Brazilian rum market is the country's booming cocktail culture. 

Brazilian cocktails like the Caipirinha, made with cachaça (a type of Brazilian rum), have gained international popularity. This has not only increased domestic consumption but also driven exports of Brazilian rum to other countries.

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  • Our clientele includes a mix of rum market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil rum market , including forecasts for subscribers. This country databook contains high-level insights into Brazil rum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil rum market size, by distribution, 2018-2030 (US$B)

Brazil Rum Market Outlook Share, 2022 & 2030 (US$B)

Brazil rum market size, by distribution, 2018-2030 (US$B)

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