Asia Pacific Rum Market Size & Outlook, 2022-2030

The rum market in Asia Pacific is expected to reach a projected revenue of US$ 3.4 billion by 2030. A compound annual growth rate of 5.1% is expected of Asia Pacific rum market from 2023 to 2030.
Revenue, 2022 (US$B)
$2.3
Forecast, 2030 (US$B)
$3.4
CAGR, 2023 - 2030
5%
Report Coverage
Asia Pacific

Asia Pacific rum market highlights

  • The Asia Pacific rum market generated a revenue of USD 2.3 billion in 2022.
  • The market is expected to grow at a CAGR of 5.1% from 2023 to 2030.
  • In terms of segment, on-trade was the largest revenue generating distribution in 2022.
  • On-trade is the most lucrative distribution segment registering the fastest growth during the forecast period.
  • Country-wise, China is expected to register the highest CAGR from 2023 to 2030.


Asia Pacific data book summary

Market revenue in 2022USD 2.3 billion
Market revenue in 2030USD 3.4 billion
Growth rate5.1% (CAGR from 2022 to 2030)
Largest segmentOn-trade
Fastest growing segmentOn-trade
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationOn-trade, Off-trade
Key market players worldwideDavide Campari-Milano NV Az nom Post Frazionamento, Diageo PLC, LT Group Inc, Pernod Ricard SA, Suntory Beverage & Food Ltd


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 28.5% of the global rum market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 3.2 billion by 2030.

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Rum Market Companies

Name Profile # Employees HQ Website

Asia Pacific rum market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to rum market will help companies and investors design strategic landscapes.


On-trade was the largest segment with a revenue share of 52.17% in 2022. Horizon Databook has segmented the Asia Pacific rum market based on on-trade, off-trade covering the revenue growth of each sub-segment from 2018 to 2030.


The APAC region, known for its diverse and dynamic consumer landscape, has emerged as a hotspot for the spirits industry. While traditional spirits like whisky and vodka have enjoyed prominence, rum is now making substantial inroads into this thriving market. 

The evolving tastes and preferences of consumers, particularly the younger demographic, have driven the demand for rum, paving the way for international rum brands to establish a significant presence in the region. 

The Asia-Pacific (APAC) region is witnessing a significant influx of international rum brands seeking to explore and capitalize on the vast opportunities presented by this burgeoning market. With a rapidly growing consumer base, shifting preferences, and increasing demand for premium spirits, the APAC region has become a focal point for expansion and growth for renowned global rum producers. 

Reasons to subscribe to Asia Pacific rum market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
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Target buyers of Asia Pacific rum market databook

  • Our clientele includes a mix of rum market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific rum market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific rum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific rum market size, by country, 2018-2030 (US$B)

Asia Pacific Rum Market Outlook Share, 2022 & 2030 (US$B)

Asia Pacific rum market size, by country, 2018-2030 (US$B)

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