U.S. Reusable Period Panties Market Size & Outlook

The reusable period panties market in the United States is expected to reach a projected revenue of US$ 115.4 million by 2030. A compound annual growth rate of 17.8% is expected of the United States reusable period panties market from 2023 to 2030.
Revenue, 2022 (US$M)
$31.2
Forecast, 2030 (US$M)
$115.4
CAGR, 2023 - 2030
17.8%
Report Coverage
U.S.

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U.S. reusable period panties market, 2017-2030 (US$M)

U.S. reusable period panties market, 2017-2030 (US$M)

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U.S. reusable period panties market highlights

  • The U.S. reusable period panties market generated a revenue of USD 31.2 million in 2022 and is expected to reach USD 115.4 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 17.8% from 2023 to 2030.
  • In terms of segment, brief was the largest revenue generating product in 2022.
  • Bikini is the most lucrative product segment registering the fastest growth during the forecast period.


Reusable period panties market data book summary

Market revenue in 2022USD 31.2 million
Market revenue in 2030USD 115.4 million
Growth rate17.8% (CAGR from 2022 to 2030)
Largest segmentBrief
Fastest growing segmentBikini
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBrief, Bikini, Boyshort, Hi-Waist
Key market players worldwideRuby Love, Proofpoint, Saalt, Victoria's Secret & Co, Fannypants, The Period Pantry, Rael, Thinx, Knix Wear


Other key industry trends

  • In terms of revenue, U.S. accounted for 32.4% of the global reusable period panties market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. reusable period panties market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 115.4 million by 2030.

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Reusable Period Panties Market Scope

Reusable period panties market segmentation & scope

Reusable Period Panties Market Companies

Name Profile # Employees HQ Website
Knix Wear View profile 51-100 Toronto, Ontario, Canada, North America https://knix.com
Thinx View profile 101-250 New York, New York, United States, North America https://www.thinx.com/
Rael View profile 11-50 Los Angeles, California, United States, North America https://www.getrael.com
The Period Pantry View profile 1-10 Columbus, Ohio, United States, North America https://www.theperiodpantryproject.org
Fannypants View profile 11-50 Chantilly, Virginia, United States, North America https://fannypants.com
Saalt View profile 11-50 Boise, Idaho, United States, North America https://saalt.com
Ruby Love View profile 11-50 New York, New York, United States, North America https://www.rubylove.com/
Proofpoint View profile 1001-5000 Sunnyvale, California, United States, North America http://www.proofpoint.com
Victoria's Secret & Co View profile 30000 4 Limited Parkway East, Reynoldsburg, OH, United States, 43068 https://www.victoriassecretandco.com

U.S. reusable period panties market outlook size, by distribution channel, 2017-2030 (US$M)

U.S. Reusable Period Panties Market Outlook Share, 2022 & 2030 (US$M)

U.S. reusable period panties market outlook size, by distribution channel, 2017-2030 (US$M)

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