Middle East & Africa Retail Media Networks Market Size & Outlook

The retail media networks market in Middle East & Africa is expected to reach a projected revenue of US$ 4,671.1 million by 2030. A compound annual growth rate of 8.3% is expected of Middle East & Africa retail media networks market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,670.0
Forecast, 2030 (US$M)
$4,671.1
CAGR, 2024 - 2030
8.3%
Report Coverage
Middle East & Africa

Middle East & Africa retail media networks market, 2018-2030 (US$M)

Middle
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MEA retail media networks market highlights

  • The MEA retail media networks market generated a revenue of USD 2,670.0 million in 2023.
  • The market is expected to grow at a CAGR of 8.3% from 2024 to 2030.
  • In terms of segment, display ads was the largest revenue generating advertising format in 2023.
  • Display Ads is the most lucrative advertising format segment registering the fastest growth during the forecast period.

MEA data book summary

Market revenue in 2023USD 2,670.0 million
Market revenue in 2030USD 4,671.1 million
Growth rate8.3% (CAGR from 2023 to 2030)
Largest segmentDisplay ads
Fastest growing segmentDisplay Ads
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDisplay Ads
Key market players worldwideAmazon.com Inc, Albertsons Companies Inc Class A, Carrefour, CVS Group PLC, EBay Inc, The Home Depot Inc, Instacart, The Kroger Co, Lowe’s, Sephora, Target Corp, Walmart Inc

Other key industry trends

  • In terms of revenue, MEA region accounted for 8.9% of the global retail media networks market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 15,095.7 million by 2030.

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Retail Media Networks Market Scope

Retail media networks market segmentation & scope
Video Ads
Sponsored Products
Others
Platform Type
Retailer-Owned Networks
Third-Party Networks
Industry Vertical
Consumer Packaged Goods (CPG)
Electronics and Technology
Apparel and Fashion
Grocery and Food Delivery
Beauty and Personal Care
Others
Countries
Canada
Mexico
U.S.
France
Germany
UK
Australia
China
India
Japan
South Korea
Brazil
Saudi Arabia
South Africa
UAE

Retail Media Networks Market Companies

Name Profile # Employees HQ Website

Middle East & Africa retail media networks market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to retail media networks market will help companies and investors design strategic landscapes.


Display ads was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the Middle East & Africa retail media networks market based on display ads covering the revenue growth of each sub-segment from 2018 to 2030.


  • Middle East & Africa Retail Media Networks Advertising Format Outlook (Revenue, USD Million, 2018-2030)
    • Display Ads
    • Video Ads
    • Sponsored Products
    • Others
  • Middle East & Africa Retail Media Networks Platform Type Outlook (Revenue, USD Million, 2018-2030)
    • Retailer-Owned Networks
    • Third-Party Networks
  • Middle East & Africa Retail Media Networks Industry Vertical Outlook (Revenue, USD Million, 2018-2030)
    • Consumer Packaged Goods (CPG)
    • Electronics and Technology
    • Apparel and Fashion
    • Grocery and Food Delivery
    • Beauty and Personal Care
    • Others

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Target buyers of Middle East & Africa retail media networks market databook

  • Our clientele includes a mix of retail media networks market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa retail media networks market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa retail media networks market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Middle East & Africa retail media networks market

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