India Retail Audience Measurement Solutions Market Size & Outlook
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India retail audience measurement solutions market highlights
- The India retail audience measurement solutions market generated a revenue of USD 165.9 million in 2024 and is expected to reach USD 1,170.0 million by 2033.
- The India market is expected to grow at a CAGR of 24.6% from 2025 to 2033.
- In terms of segment, software was the largest revenue generating component in 2024.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
Retail audience measurement solutions market data book summary
| Market revenue in 2024 | USD 165.9 million |
| Market revenue in 2033 | USD 1,170.0 million |
| Growth rate | 24.6% (CAGR from 2025 to 2033) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data | 2021 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software, Services |
Other key industry trends
- In terms of revenue, India accounted for 3.4% of the global retail audience measurement solutions market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, China retail audience measurement solutions market is projected to lead the regional market in terms of revenue in 2033.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,170.0 million by 2033.
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Retail Audience Measurement Solutions Market Scope
Retail Audience Measurement Solutions Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| AdQuick | View profile | 51-100 | Los Angeles, California, United States, North America | http://www.adquick.com/ |
| Engagis | View profile | 101-250 | North Sydney, New South Wales, Australia, Oceania | https://engagis.com/ |
| Broox | View profile | - | Andorra, Aragon, Spain, Europe | https://www.broox.io/ |
| Advertima AG | View profile | 51-100 | Saint Gallen, Sankt Gallen, Switzerland, Europe | - |
| Kantar | View profile | 10001+ | London, England, United Kingdom, Europe | http://www.kantar.com |
| Nielsen | View profile | 10001+ | New York, New York, United States, North America | https://www.nielsen.com |
| Macnica Holdings Inc | View profile | 4661 | 1-6-3 Shinyokohama, Kohoku Ward, Kanagawa Prefecture, Yokohama, Japan | http://www.macfehd.co.jp |
| V-Count | View profile | 51-100 | London, England, United Kingdom, Europe | https://v-count.com |
| Quividi | View profile | 11-50 | Paris, Ile-de-France, France, Europe | http://www.quividi.com |
| Raydiant | View profile | 101-250 | San Francisco, California, United States, North America | https://www.raydiant.com |
India retail audience measurement solutions market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to retail audience measurement solutions market will help companies and investors design strategic landscapes.
Software was the largest segment with a revenue share of 64.62% in 2024. Horizon Databook has segmented the India retail audience measurement solutions market based on hardware, software, services covering the revenue growth of each sub-segment from 2021 to 2033.
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Target buyers of India retail audience measurement solutions market databook
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Our clientele includes a mix of retail audience measurement solutions market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India retail audience measurement solutions market , including forecasts for subscribers. This country databook contains high-level insights into India retail audience measurement solutions market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Partial client list
India retail audience measurement solutions market size, by component, 2021-2033 (US$M)
India Retail Audience Measurement Solutions Market Outlook Share, 2024 & 2033 (US$M)
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