U.S. Ready To Drink Cocktails Market Size & Outlook
U.S. ready to drink cocktails market, 2018-2030 (US$M)
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U.S. ready to drink cocktails market highlights
- The U.S. ready to drink cocktails market generated a revenue of USD 229.3 million in 2023 and is expected to reach USD 599.5 million by 2030.
- The U.S. market is expected to grow at a CAGR of 14.7% from 2024 to 2030.
- In terms of segment, wine-based was the largest revenue generating alcohol base in 2023.
- Malt-based is the most lucrative alcohol base segment registering the fastest growth during the forecast period.
Ready to drink cocktails market data book summary
| Market revenue in 2023 | USD 229.3 million |
| Market revenue in 2030 | USD 599.5 million |
| Growth rate | 14.7% (CAGR from 2023 to 2030) |
| Largest segment | Wine-based |
| Fastest growing segment | Malt-based |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Wine-based, Spirit-based, Malt-based |
| Key market players worldwide | Diageo PLC, Brown-Forman Corp Class A, Bacardi, Asahi Group Holdings Ltd, Pernod Ricard SA, Anheuser-Busch InBev SA/NV, Suntory Holdings, The Absolut Company, House of Delola, Halewood International, Shanghai Bairun Investment Holding Group |
Other key industry trends
- In terms of revenue, U.S. accounted for 24.3% of the global ready to drink cocktails market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. ready to drink cocktails market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 599.5 million by 2030.
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Ready To Drink Cocktails Market Scope
Ready To Drink Cocktails Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. ready to drink cocktails market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ready to drink cocktails market will help companies and investors design strategic landscapes.
Wine-based was the largest segment with a revenue share of 43.83% in 2023. Horizon Databook has segmented the U.S. ready to drink cocktails market based on wine-based, spirit-based, malt-based covering the revenue growth of each sub-segment from 2018 to 2030.
In the U.S., the surge in RTD cocktail sales is largely driven by a cultural shift toward convenience and a fast-paced lifestyle. Consumers in the country are seeking quick, ready-made options that focus on both flavor and quality.
The variety in RTD cocktail offerings, from classic favorites to innovative new blends, satisfies diverse consumer tastes, making them a go-to choice for both casual and social drinking occasions. In November 2023, Moth, a premium RTD cocktail brand from the U.K., launched canned cocktails in the U.S. in four flavors: Espresso Martini, Mojito, Piña Colada, and Margarita.
These products retail at a price of USD 25 for four-packs of 200 ml and are available in six Total Wine stores in Florida. There has been a noticeable trend toward premiumization in the U.S. market. Consumers are showing a growing preference for high-quality ingredients and craft-like experiences, even in RTD formats.
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Target buyers of U.S. ready to drink cocktails market databook
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Our clientele includes a mix of ready to drink cocktails market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. ready to drink cocktails market , including forecasts for subscribers. This country databook contains high-level insights into U.S. ready to drink cocktails market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. ready to drink cocktails market size, by type, 2018-2030 (US$M)
U.S. Ready To Drink Cocktails Market Outlook Share, 2023 & 2030 (US$M)
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