Market revenue in 2023 | USD 317.2 million |
Market revenue in 2030 | USD 818.9 million |
Growth rate | 14.5% (CAGR from 2023 to 2030) |
Largest segment | Wine-based |
Fastest growing segment | Malt-based |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wine-based, Spirit-based, Malt-based |
Key market players worldwide | Diageo PLC, Brown-Forman Corp Class A, Bacardi, Asahi Group Holdings Ltd, Pernod Ricard SA, Anheuser-Busch InBev SA/NV, Suntory Holdings, The Absolut Company, House of Delola, Halewood International, Shanghai Bairun Investment Holding Group |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ready to drink cocktails market will help companies and investors design strategic landscapes.
Wine-based was the largest segment with a revenue share of 43.85% in 2023. Horizon Databook has segmented the North America ready to drink cocktails market based on wine-based, spirit-based, malt-based covering the revenue growth of each sub-segment from 2018 to 2030.
Consumers increasingly seek hassle-free, portable drink options that fit their busy lifestyles, making RTD cocktails a popular choice. In addition, a growing interest in premium and craft beverages has encouraged brands to develop high-quality, flavorful RTD cocktails that appeal to discerning palates.
The rise of e-commerce and direct-to-consumer sales has also facilitated access to these products, expanding their reach beyond traditional retail environments. Health-conscious trends further contribute to the rising popularity of RTD cocktails, as many brands offer low-calorie, low-sugar, and gluten-free options.
The COVID-19 pandemic accelerated this trend by boosting the demand for at-home consumption and socializing, as bars and restaurants faced restrictions and closures. Younger consumers, particularly millennials and Gen Z, are driving this shift as they prefer experimenting with diverse, unique flavors and prioritizing convenience.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America ready to drink cocktails market , including forecasts for subscribers. This continent databook contains high-level insights into North America ready to drink cocktails market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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