Market revenue in 2023 | USD 25.7 million |
Market revenue in 2030 | USD 59.6 million |
Growth rate | 12.8% (CAGR from 2023 to 2030) |
Largest segment | Wine-based |
Fastest growing segment | Spirit-based |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wine-based, Spirit-based, Malt-based |
Key market players worldwide | Diageo PLC, Brown-Forman Corp Class A, Bacardi, Asahi Group Holdings Ltd, Pernod Ricard SA, Anheuser-Busch InBev SA/NV, Suntory Holdings, The Absolut Company, House of Delola, Halewood International, Shanghai Bairun Investment Holding Group |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ready to drink cocktails market will help companies and investors design strategic landscapes.
Wine-based was the largest segment with a revenue share of 45.14% in 2023. Horizon Databook has segmented the Brazil ready to drink cocktails market based on wine-based, spirit-based, malt-based covering the revenue growth of each sub-segment from 2018 to 2030.
According to a report released by the World Health Organization in 2022, beer was the most popular alcoholic beverage in Brazil, followed by spirits. However, increasing awareness regarding the benefits of leading a healthy lifestyle has prompted consumers to lower their alcohol intake and hence, many are shifting toward RTD cocktails.
In addition, t e co ntry’s government and t e O are concerned a o t t e alco ol intake of Brazilians, since it has led to increased health-related problems. Owing to the aforementioned reasons, RTD cocktails, which are low alcohol products, are expected to gain traction in the country over the forecast period.
In addition, beer is the most consumed alcoholic beverage in the country; therefore, malt-based RTDs are expected to register the highest CAGR over the forecast period. However, the sweeter taste profile of malt-based cocktails is difficult to mask during formulation and is not preferred by most customers.
Horizon Databook provides a detailed overview of country-level data and insights on the Brazil ready to drink cocktails market , including forecasts for subscribers. This country databook contains high-level insights into Brazil ready to drink cocktails market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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