Middle East & Africa Protein Bar Market Size & Outlook

The protein bar market in Middle East & Africa is expected to reach a projected revenue of US$ 409.1 million by 2030. A compound annual growth rate of 5% is expected of Middle East & Africa protein bar market from 2025 to 2030.
Revenue, 2024 (US$M)
$303.6
Forecast, 2030 (US$M)
$409.1
CAGR, 2025 - 2030
5%
Report Coverage
Middle East & Africa

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Middle East & Africa protein bar market, 2018-2030 (US$M)

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MEA protein bar market highlights

  • The MEA protein bar market generated a revenue of USD 303.6 million in 2024.
  • The market is expected to grow at a CAGR of 5% from 2025 to 2030.
  • In terms of segment, sports nutritional bars was the largest revenue generating type in 2024.
  • Meal Replacement Bars is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, UAE is expected to register the highest CAGR from 2025 to 2030.

MEA data book summary

Market revenue in 2024USD 303.6 million
Market revenue in 2030USD 409.1 million
Growth rate5% (CAGR from 2025 to 2030)
Largest segmentSports nutritional bars
Fastest growing segmentMeal Replacement Bars
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Nutritional Bars, Meal Replacement Bars
Key market players worldwideClif Bar, Quest Nutrition, WK Kellogg Co, General Mills Inc, MusclePharm Corp, GNC, Orgain, PowerBar

Other key industry trends

  • In terms of revenue, MEA region accounted for 2.1% of the global protein bar market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 4,904.3 million by 2030.

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Protein Bar Market Companies

Name Profile # Employees HQ Website
PowerBar View profile 11-50 San Francisco, California, United States, North America http://www.powerbar.com/
Orgain View profile 51-100 Irvine, California, United States, North America https://orgain.com
Quest Nutrition View profile 501-1000 El Segundo, California, United States, North America http://www.questnutrition.com
WK Kellogg Co View profile 3150 One Kellogg Square, Battle Creek, MI, United States, 49016-3599 https://www.wkkellogg.com
General Mills Inc View profile 34000 Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 https://www.generalmills.com
Clif Bar View profile 1001-5000 Emeryville, California, United States, North America http://www.clifbar.com
GNC View profile 1-10 Port Washington, New York, United States, North America https://www.gncny.com/
MusclePharm Corp View profile 21 6728 W. Sunset Road, Suite 130, Las Vegas, NV, United States, 89118 https://www.musclepharmcorp.com

MEA protein bar market size, by country, 2018-2030 (US$M)

Middle East & Africa Protein Bar Market Outlook Share, 2024 & 2030 (US$M)

MEA protein bar market size, by country, 2018-2030 (US$M)

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