U.S. Printed Tissue Paper Market Size & Outlook, 2024-2030

The printed tissue paper market in the United States is expected to reach a projected revenue of US$ 263.6 million by 2030. A compound annual growth rate of 5.1% is expected of the United States printed tissue paper market from 2025 to 2030.
Revenue, 2024 (US$M)
$195.2
Forecast, 2030 (US$M)
$263.6
CAGR, 2025 - 2030
5.1%
Report Coverage
U.S.

U.S. printed tissue paper market highlights

  • The U.S. printed tissue paper market generated a revenue of USD 195.2 million in 2024 and is expected to reach USD 263.6 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 5.1% from 2025 to 2030.
  • In terms of segment, toilet paper was the largest revenue generating product in 2024.
  • Napkin is the most lucrative product segment registering the fastest growth during the forecast period.


Printed tissue paper market data book summary

Market revenue in 2024USD 195.2 million
Market revenue in 2030USD 263.6 million
Growth rate5.1% (CAGR from 2024 to 2030)
Largest segmentToilet paper
Fastest growing segmentNapkin
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToilet Paper, Napkin, Facial Tissue, Kitchen Tissue
Key market players worldwideAPP Group, Beeta Tissue, Georgia-Pacific, Kimberly-Clark Corp, Procter & Gamble Co, Clean Paper, Hengan International Group Co Ltd, CMPC, Cascades Inc


Other key industry trends

  • In terms of revenue, U.S. accounted for 23.2% of the global printed tissue paper market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. printed tissue paper market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 25.5 million by 2030.

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Printed Tissue Paper Market Companies

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U.S. printed tissue paper market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to printed tissue paper market will help companies and investors design strategic landscapes.


Toilet paper was the largest segment with a revenue share of 25.72% in 2024. Horizon Databook has segmented the U.S. printed tissue paper market based on toilet paper, napkin, facial tissue, kitchen tissue covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of printed tissue paper market companies, investment firms, advisory firms & academic institutions.
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  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. printed tissue paper market , including forecasts for subscribers. This country databook contains high-level insights into U.S. printed tissue paper market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. printed tissue paper market size, by product, 2018-2030 (US$M)

U.S. Printed Tissue Paper Market Outlook Share, 2024 & 2030 (US$M)

U.S. printed tissue paper market size, by product, 2018-2030 (US$M)

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