U.S. Premium Spirit Market Size & Outlook, 2023-2030
U.S. premium spirit market, 2018-2030 (US$M)
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U.S. premium spirit market highlights
- The U.S. premium spirit market generated a revenue of USD 23,452.7 million in 2019 and is expected to reach USD 49,527.5 million by 2027.
- The U.S. market is expected to grow at a CAGR of 9.8% from 2020 to 2027.
- In terms of segment, vodka was the largest revenue generating product in 2019.
- Tequila is the most lucrative product segment registering the fastest growth during the forecast period.
Premium spirit market data book summary
| Market revenue in 2019 | USD 23,452.7 million |
| Market revenue in 2027 | USD 49,527.5 million |
| Growth rate | 9.8% (CAGR from 2019 to 2027) |
| Largest segment | Vodka |
| Fastest growing segment | Tequila |
| Historical data | 2016 - 2018 |
| Base year | 2019 |
| Forecast period | 2020 - 2027 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Vodka, Whisky, Gin, Tequila, Rum, Brandy |
| Key market players worldwide | Diageo PLC, Pernod Ricard SA, Brown-Forman Corp Registered Shs -B- Non Vtg, Bacardi, LT Group Inc, Alliance Global Group Inc |
Other key industry trends
- In terms of revenue, U.S. accounted for 21.8% of the global premium spirit market in 2019.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
- In North America, U.S. premium spirit market is projected to lead the regional market in terms of revenue in 2027.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 49,527.5 million by 2027.
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Premium Spirit Market Scope
Premium Spirit Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. premium spirit market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium spirit market will help companies and investors design strategic landscapes.
Vodka was the largest segment with a revenue share of 32.35% in 2023. Horizon Databook has segmented the U.S. premium spirit market based on vodka, whisky, gin, tequila, rum, brandy covering the revenue growth of each sub-segment from 2018 to 2030.
Consumers in the U.S. are increasingly interested in premium and super-premium alcoholic beverages, opting for quality over quantity. There is a growing interest in craft and artisanal varieties, as well as ethnic-flavored spirits.
This has been part of a broader trend toward more diverse and creative offerings in the spirits market. Moreover, the craft spirits boom has introduced a range of new brands that focus on quality and unique packaging design.
In the U.S., premium spirits are dominated by agave and whiskey categories. Tequila and American whiskey are particularly popular, with diverse options like reposado, añejo, and single-barrel offerings drawing in consumers.
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of U.S. premium spirit market databook
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Our clientele includes a mix of premium spirit market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. premium spirit market , including forecasts for subscribers. This country databook contains high-level insights into U.S. premium spirit market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. premium spirit market size size, by product, 2018-2030 (US$M)
U.S. Premium Spirit Market Outlook Share, 2023 & 2030 (US$M)
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