South Africa Premium Spirit Market Size & Outlook

The premium spirit market in South Africa is expected to reach a projected revenue of US$ 4,039.6 million by 2030. A compound annual growth rate of 8.2% is expected of South Africa premium spirit market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,322.8
Forecast, 2030 (US$M)
$4,039.6
CAGR, 2024 - 2030
8.2%
Report Coverage
South Africa

South Africa premium spirit market highlights

  • The South Africa premium spirit market generated a revenue of USD 1,245.1 million in 2019 and is expected to reach USD 2,667.2 million by 2027.
  • The South Africa market is expected to grow at a CAGR of 10% from 2020 to 2027.
  • In terms of segment, vodka was the largest revenue generating product in 2019.
  • Tequila is the most lucrative product segment registering the fastest growth during the forecast period.


Premium spirit market data book summary

Market revenue in 2019USD 1,245.1 million
Market revenue in 2027USD 2,667.2 million
Growth rate10% (CAGR from 2019 to 2027)
Largest segmentVodka
Fastest growing segmentTequila
Historical data2016 - 2018
Base year2019
Forecast period2020 - 2027
Quantitative unitsRevenue in USD million
Market segmentationVodka, Whisky, Gin, Tequila, Rum, Brandy
Key market players worldwideDiageo PLC, Pernod Ricard SA, Brown-Forman Corp Registered Shs -B- Non Vtg, Bacardi, LT Group Inc, Alliance Global Group Inc


Other key industry trends

  • In terms of revenue, South Africa accounted for 1.2% of the global premium spirit market in 2019.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
  • In Middle East & Africa, South Africa premium spirit market is projected to lead the regional market in terms of revenue in 2027.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 2,667.2 million by 2027.

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Premium Spirit Market Companies

Name Profile # Employees HQ Website

South Africa premium spirit market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium spirit market will help companies and investors design strategic landscapes.


Vodka was the largest segment with a revenue share of 29.85% in 2023. Horizon Databook has segmented the South Africa premium spirit market based on vodka, whisky, gin, tequila, rum, brandy covering the revenue growth of each sub-segment from 2018 to 2030.


In South Africa, with an increasing number of craft spirit brands, competition has also increased. Due to this, craft spirits companies have started focusing on innovative offerings and advertising. For example, Hope Distillery, located in the heart of urban Cape Town, has emerged as a key player in the artisanal spirits space.

The distillery began by manufacturing its boutique gin and has since expanded its portfolio to include a wide range of spirits. It has also received recognition for distilling on behalf of several craft companies. The Hope Rhum Agricole, a creative take on traditional rum, is the most recent addition to its portfolio.

Independent and private organizations, such as the Southern African Craft Distilling Institute, play a crucial and active role in advancing the development, promotion, and sustainability of the craft distilling sector within the Southern African region.

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Target buyers of South Africa premium spirit market databook

  • Our clientele includes a mix of premium spirit market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa premium spirit market , including forecasts for subscribers. This country databook contains high-level insights into South Africa premium spirit market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa premium spirit market size size, by product, 2018-2030 (US$M)

South Africa Premium Spirit Market Outlook Share, 2023 & 2030 (US$M)

South Africa premium spirit market size size, by product, 2018-2030 (US$M)

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