Middle East & Africa Premium Spirit Market Size & Outlook

The premium spirit market in Middle East & Africa is expected to reach a projected revenue of US$ 16,023.9 million by 2030. A compound annual growth rate of 7.4% is expected of Middle East & Africa premium spirit market from 2024 to 2030.
Revenue, 2023 (US$M)
$9,703.3
Forecast, 2030 (US$M)
$16,023.9
CAGR, 2024 - 2030
7.4%
Report Coverage
Middle East & Africa

MEA premium spirit market highlights

  • The MEA premium spirit market generated a revenue of USD 5,906.5 million in 2019.
  • The market is expected to grow at a CAGR of 10.2% from 2020 to 2027.
  • In terms of segment, vodka was the largest revenue generating product in 2019.
  • Tequila is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2020 to 2027.


MEA data book summary

Market revenue in 2019USD 5,906.5 million
Market revenue in 2027USD 12,847.7 million
Growth rate10.2% (CAGR from 2019 to 2027)
Largest segmentVodka
Fastest growing segmentTequila
Historical data covered2016 - 2018
Base year for estimation2019
Forecast period covered2020 - 2027
Quantitative unitsRevenue in USD million
Market segmentationVodka, Whisky, Gin, Tequila, Rum, Brandy
Key market players worldwideDiageo PLC, Pernod Ricard SA, Brown-Forman Corp Registered Shs -B- Non Vtg, Bacardi, LT Group Inc, Alliance Global Group Inc


Other key industry trends

  • In terms of revenue, MEA region accounted for 5.5% of the global premium spirit market in 2019.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2027.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 97,925.2 million by 2027.

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Premium Spirit Market Companies

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Middle East & Africa premium spirit market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium spirit market will help companies and investors design strategic landscapes.


Vodka was the largest segment with a revenue share of 30.84% in 2023. Horizon Databook has segmented the Middle East & Africa premium spirit market based on vodka, whisky, gin, tequila, rum, brandy covering the revenue growth of each sub-segment from 2018 to 2030.


The Middle East & Africa market is anticipated to experience steady growth in the forecasted period. However, the demand for handmade spirits in this region is constrained due to the total prohibition of alcohol in specific areas, such as Saudi Arabia, Iran, Kuwait, Yemen, and the Emirate of Sharjah.

In the Middle East, government regulations now allow license holders to engage in the fermentation of alcoholic beverages for on-site consumption. In 2021, Abu Dhabi introduced a regulation permitting license holders to ferment alcoholic beverages for on-site consumption.

Capitalizing on this opportunity, Craft by Side Hustle, a venture of the Balmaghie Beverage Group, established a first-of-its-kind microbrewery in the UAE that features a unique blend of crafted brews and spirits.

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Target buyers of Middle East & Africa premium spirit market databook

  • Our clientele includes a mix of premium spirit market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa premium spirit market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa premium spirit market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA premium spirit market size size, by country, 2018-2030 (US$M)

Middle East & Africa Premium Spirit Market Outlook Share, 2023 & 2030 (US$M)

MEA premium spirit market size size, by country, 2018-2030 (US$M)

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