Germany Premium Spirit Market Size & Outlook, 2023-2030
Germany premium spirit market, 2018-2030 (US$M)
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Germany premium spirit market highlights
- The Germany premium spirit market generated a revenue of USD 2,394.8 million in 2019 and is expected to reach USD 4,989.7 million by 2027.
- The Germany market is expected to grow at a CAGR of 9.6% from 2020 to 2027.
- In terms of segment, vodka was the largest revenue generating product in 2019.
- Tequila is the most lucrative product segment registering the fastest growth during the forecast period.
Premium spirit market data book summary
| Market revenue in 2019 | USD 2,394.8 million |
| Market revenue in 2027 | USD 4,989.7 million |
| Growth rate | 9.6% (CAGR from 2019 to 2027) |
| Largest segment | Vodka |
| Fastest growing segment | Tequila |
| Historical data | 2016 - 2018 |
| Base year | 2019 |
| Forecast period | 2020 - 2027 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Vodka, Whisky, Gin, Tequila, Rum, Brandy |
| Key market players worldwide | Diageo PLC, Pernod Ricard SA, Brown-Forman Corp Registered Shs -B- Non Vtg, Bacardi, LT Group Inc, Alliance Global Group Inc |
Other key industry trends
- In terms of revenue, Germany accounted for 2.2% of the global premium spirit market in 2019.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
- In Europe, UK premium spirit market is projected to lead the regional market in terms of revenue in 2027.
- UK is the fastest growing regional market in Europe and is projected to reach USD 8,674.7 million by 2027.
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Premium Spirit Market Scope
Premium Spirit Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany premium spirit market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium spirit market will help companies and investors design strategic landscapes.
Vodka was the largest segment with a revenue share of 31.6% in 2023. Horizon Databook has segmented the Germany premium spirit market based on vodka, whisky, gin, tequila, rum, brandy covering the revenue growth of each sub-segment from 2018 to 2030.
Germany’s spirits market is increasingly favoring premium products, with imported spirits comprising around 65% of the market's value, according to 2023 data by the Distilled Spirits Council of the United States.
Although overall spirits sales have declined, premium whiskey, gin, and aperitifs are experiencing strong growth as consumers prioritize quality and are willing to pay more. Despite a traditional beer-drinking culture, Germany’s cocktail and mixology scenes are thriving, with bars and nightclubs promoting high-end spirits.
Agitator Whisky, the renowned Swedish distillery, expanded its innovative range into Germany with the launch of its Single Malt Whisky Rök in May 2024. This new offering, with a distinctive flavor profile, is available exclusively on Amazon.
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Target buyers of Germany premium spirit market databook
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Our clientele includes a mix of premium spirit market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany premium spirit market , including forecasts for subscribers. This country databook contains high-level insights into Germany premium spirit market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Germany premium spirit market size size, by product, 2018-2030 (US$M)
Germany Premium Spirit Market Outlook Share, 2023 & 2030 (US$M)
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