U.S. Premium Hair Care Market Size & Outlook, 2020-2028
U.S. premium hair care market, 2016-2028 (US$M)
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U.S. premium hair care market highlights
- The U.S. premium hair care market generated a revenue of USD 3,404.7 million in 2020 and is expected to reach USD 5,567.5 million by 2028.
- The U.S. market is expected to grow at a CAGR of 6.3% from 2021 to 2028.
- In terms of segment, shampoo was the largest revenue generating product in 2020.
- Dry Shampoo is the most lucrative product segment registering the fastest growth during the forecast period.
Premium hair care market data book summary
| Market revenue in 2020 | USD 3,404.7 million |
| Market revenue in 2028 | USD 5,567.5 million |
| Growth rate | 6.3% (CAGR from 2020 to 2028) |
| Largest segment | Shampoo |
| Fastest growing segment | Dry Shampoo |
| Historical data | 2016 - 2019 |
| Base year | 2020 |
| Forecast period | 2021 - 2028 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Shampoo, Dry Shampoo, Hair Color, Conditioner, Hair Styling Products, Hair Oil |
| Key market players worldwide | Procter & Gamble Co, L'Oreal SA, The Estee Lauder Companies Inc Class A, Johnson & Johnson, Unilever PLC, Beiersdorf AG, Kao Corp, Coty Inc Class A, Aveda, Alcora Corporation, John Masters Organics, OUAI, Living Proof |
Other key industry trends
- In terms of revenue, U.S. accounted for 18.2% of the global premium hair care market in 2020.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
- In North America, U.S. premium hair care market is projected to lead the regional market in terms of revenue in 2028.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 5,567.5 million by 2028.
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Premium Hair Care Market Scope
Premium Hair Care Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. premium hair care market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium hair care market will help companies and investors design strategic landscapes.
Shampoo was the largest segment with a revenue share of 29.23% in 2020. Horizon Databook has segmented the U.S. premium hair care market based on shampoo, dry shampoo, hair color, conditioner, hair styling products, hair oil covering the revenue growth of each sub-segment from 2016 to 2028.
Increasing spending capacity, along with the availability of a wide range of premium hair care products, is expected to drive the U.S. premium hare care market in the coming years. According to Euromonitor, In 2019, the average annual spending on personal care services per consumer in the U.S. reached USD 367.7, increasing from USD 329.9 in 2016.
Furthermore, the average annual expenditure on hair care products per consumer in the U.S. amounted to USD 78.7 in 2019, increasing from USD 73.4 in 2018. According to a survey conducted by lookfantastic.com in 2017, the average spending by women in the U.S. on grooming and styling hair amounted to USD 80 per month. According to Euromonitor Research, the U.S. hair care services sector encompasses more than 80,000 establishments in 2019, which included 77,000 beauty salons and 4,500 barber shops.
The combined annual revenue stemming from these establishments was approximately USD 20 billion that year. The research report showed that consumers aged 45 to 54 were major contributors to this revenue, making up 21.4% of the total U.S. market. When it comes to hair care products, U.S. consumers demand products that are natural, chemical-free, and good for them and the environment.
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Our clientele includes a mix of premium hair care market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. premium hair care market , including forecasts for subscribers. This country databook contains high-level insights into U.S. premium hair care market from 2016 to 2028, including revenue numbers, major trends, and company profiles.
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U.S. premium hair care market size, by product, 2016-2028 (US$M)
U.S. Premium Hair Care Market Outlook Share, 2020 & 2028 (US$M)
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